CHRIST (Deemed to University), Bangalore

DEPARTMENT OF MEDIA STUDIES

School of Arts and Humanities






Syllabus for

Academic Year  (2024)

 

CNM301-5 - MEDIA RESEARCH (2022 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

This course has been conceptualised to introduce the students to the basics of social research and specifically to media research, its process and methods, to make their first foray into media studies research.

Learning Outcome

CO1: Articulate the meaning and concepts in social research

CO2: Appreciate the various approaches to media research

CO3: Formulate research questions and hypotheses

CO4: Understand the data collection and analysis processes

Unit-1
Teaching Hours:15
Introduction to Social Research
 

Human Inquiry and Scientific Inquiry about Communication; Four Social Science Paradigms: An Overview; Elements of Social theory: Inductive and Deductive reasoning

Research Procedures: Research Problem, Finding and Reviewing Literature, Hypothesis and  Research Questions; Types of hypothesis:  Framing hypothesis

Elements of Research: Objectivity, Reliability and Validity in Research - Variables and its types

Unit-2
Teaching Hours:15
Media Research Process
 

1. Communication research - Media research- Basic elements of research.

2. Historical milestones- Effects research, audience studies, reception analysis, digital media & society.

3. Importance of theoretical framework for media research

4. Case studies- Payne Fund, People’s Choice, Personal Influence, Television and Social Behaviour. 

Unit-3
Teaching Hours:15
Research Methodology
 

1. Research design: Qualitative, Quantitative and Mixed Methodology

2. Sampling and its types, Tools and Techniques of Data Collection, Questionnaire, and Schedule.

3. Methods: Survey Research, Content analysis, Market and Advertising research, Case study method, Semiotics and Digital Ethnography.

4. Interview, Focus Group Discussion and Observation.

Unit-4
Teaching Hours:15
Analysis and Writing the Research
 

1. Data processing, Analysis, Presentation and interpretation of data, Use of graphics in data presentation, Hypothesis testing

2.Research writing, Research proposal, Research report: Components and style, Preparation of Bibliography, Index. 

Text Books And Reference Books:

1.     Khotari, C R (2004).  Research Methodology: Methods and Techniques. New Age International Publishers, New Delhi.

2.   Wimmer, Rogers D and Dominick, Joseph R (2013). Mass Media Research: An Introduction. Cengage Learning, CA.

3.  Brennen, Bonnie S (2017). Qualitative Research Methods for Media Studies. Routledge, New Delhi.

4.     Kothari, C.R. (2006). Research Methodology- Methods & Techniques. New Age International Publishers, New Delhi.

 

5. Berger, Asa. A. (2014). Media and Communication Research Methods- An Introduction to Qualitative and Quantitative Approaches. Sage, New Delhi. 

Essential Reading / Recommended Reading

1.     Nafziger, Ralph. O and White, David (1968). Introduction to Mass Communication Research. Greenwood Press, New York.

2.      Joshi, Uma (2002). Media Research: Cross-Sectional Analysis, Author Press, New Delhi.

3.     Gunter, Barrie (1999). Media Research Methods: Measuring audience reactions and impact. Sage Publication, New Delhi.

4.      SaravanaVel, P (1993). Research and Report writing. V.K. Publishing House.

 

5.     Anderson, James. A. (2011). Media Research Methods. Sage Publications Inc., New York.

Evaluation Pattern

Assignment I-CIA I-Objective test multiple choice questions (20)

Assignment II- CIA II-Mid-Semester Exam- Centralised Exam (50)

Assignment III- CIA III: Flip Class (20)

 

Assignment IV- End-Semester Exam-Centralised Exam (50)

CNM302-5 - PUBLIC RELATIONS AND CORPORATE COMMUNICATION (2022 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

This is an introductory course on Public Relations and Corporate Communications. The students will learn about the functioning of a typical PR department and the job of a communications consultant. Students will develop an insight into this specialized field with a focus on job opportunities.

Learning Outcome

CO1: Identify important terms/facts specific to the field of PR.

CO2: Discuss issues related to public relations.

CO3: Differentiate between corporate communication, propaganda, public opinion, and advertising.

CO4: Compile & create public relations materials in the appropriate format, by way of a PR campaign.

Unit-1
Teaching Hours:15
Introduction to PR
 

      Public relations - definition, nature, and scope.

      Difference between propaganda, publicity, public opinion, advertising and PR.

      Brief History of Public Relations and Emergence of Corporate Communication - The Historical Links.

      Evolution of PR; Types of Publics in PR.

      Types of PR organizations, Defining Publics/Stakeholders

Unit-2
Teaching Hours:15
PR Process and Practice
 

      The PR Process: Defining the Problem, the Strategy. Media Selection, Feedbackand Evaluation.

      Tools of PR: Media Relations (Organizing Press Conferences/Meets, Press Releases/Communiqué/ Briefs, Rejoinders etc.) and Media Relations management (Selection of Media and Reaching out to its various Publics).

      Varied PR content- Printed Literature, Newsletters, Position Papers/Opinion Papers and White Papers and Blogs.

      Political PR, PR vs Spin, Sports PR.

      Entertainment and Celebrity Management

Unit-3
Teaching Hours:15
Introduction to Corporate Communication
 

      Understanding the concept-Brief history of corporate communication.

      Definition, importance, role & relevance of corporate communications.

      Stakeholders within the corporate setup

      Levels & nature of organizational communications

      Concept of Lobbying, Sponsorship & Financial communication

Unit-4
Teaching Hours:15
Corporate Communication & Identity Building-
 

      Vision & Mission statements of corporate entities.

      Corporate reputation building

      Corporate identity

      Media mileage & coverage-How to track and handle media-Press handouts, Press kits & freebies.

      How to handle crisis communication?

 

      Corporate Communication & CSR.

Text Books And Reference Books:

Cambie, Silvia. (2008). International Communications Strategy: Developments in cross-cultural communications, PR and social media. Kogan Pub. USA.

Doorley, John. (2020). Reputation Management: The key to successful public relations and corporate communication. Routledge.

Jethwaney, Jaishri N. (2010). Corporate Communication: Principles and Practice. Oxford University Press.

 

Motion, Judy. (2019). Social Media and Public Relations: Fake Friends and Powerful Publics. Routledge

Essential Reading / Recommended Reading

https://www.academia.edu/35009144/The_Public_Relation_Handbook_PDF

https://www.pdfdrive.com/handbook-of-corporate-communication-and-public-relations-e33416896.html

https://www.pdfdrive.com/public-relations-and-communication-management-e22135269.html

https://www.pdfdrive.com/a-handbook-of-corporate-communication-and-public-relations-e156663466.html

 

https://www.pdfdrive.com/corporate-reputations-branding-and-people-management-a-strategic-approach-to-hr-e162575120.html

Evaluation Pattern

To encourage continuous learning rather than compelling students to cram for an exam, the idea of having assignments at regular intervals was put in place. PR & Corporate Communication related news, company promotion strategies, current information about corporate affairs such as leadership shifts in companies, will be the focus of this course. There is no centralized assessment for this course such as mid-semester exams or end-semester exams, but regular CIAs. There will be 4 assignments that will represent CIA I, II, III & Final Submission.

 

Regular CIA I, III

CIA II-centralised viva

 

ESE Viva/Portfolio–centralised viva 

CNM311A-5 - ADVERTISING (2022 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

This course provides an introduction to the fundamental principles and practices of advertising. Students will explore the role of advertising in contemporary society, its historical development, and its impact on consumer behaviour. Through case studies, analysis of advertising campaigns, and hands-on projects, students will gain practical skills in developing advertising strategies, creating compelling messages, and understanding the ethical and regulatory frameworks of advertising.

Learning Outcome

CO1: Understand the role of advertising in marketing and communication.

CO2: Develop practical skills in advertising strategy development, message creation, and campaign planning.

CO3: Analyse the impact of advertising on consumer behaviour and culture.

CO4: Evaluate and deconstruct advertising messages while examining the ethical and regulatory aspects of advertising.

Unit-1
Teaching Hours:15
Introduction to Advertising and Consumer Behaviour
 

Definition and scope of advertising, Historical overview of advertising, The role of advertising in marketing communication, Understanding consumer psychology and motivation, Theories of advertising effects on behaviour

 

Unit-2
Teaching Hours:15
Advertising Strategy and Planning
 

The advertising planning process, Market segmentation, targeting, and positioning, Setting advertising objectives and budgeting

 

Unit-3
Teaching Hours:15
Creativity and Social Responsibility in Advertising
 

The role of creativity in advertising, Elements of effective advertising messages, Techniques for generating creative ideas, The impact of advertising on cultural norms and values, Ethics and Social Responsibility in Advertising

 

 

Unit-4
Teaching Hours:15
Contemporary Debates in Mass Communication
 

Campaign development process, Campaign execution and management, Media planning strategies and tactics, Evaluating media effectiveness and ROI, Measuring and evaluating campaign performance and Emerging Trends in Advertising

 

Text Books And Reference Books:

Brierley, S. (2020). The Advertising Handbook. Routledge.

Moriarty, S., Mitchell, N., Wood, C., & Wells, W. (2019). Advertising & IMC; Principles & Practice (Eleventh E).

Belch, G. E., & Belch, M. A. (2018). Advertising and promotion: An integrated marketing communications perspective. mcgraw-hill.

Andrews, J. C., & Shimp, T. A. (2018). Advertising, promotion, and other aspects of integrated marketing communications. Cengage Learning.

Pandey, P. (2016). Pandeymonium. Random House India.

Essential Reading / Recommended Reading

Brierley, S. (2020). The Advertising Handbook. Routledge.

Moriarty, S., Mitchell, N., Wood, C., & Wells, W. (2019). Advertising & IMC; Principles & Practice (Eleventh E).

Belch, G. E., & Belch, M. A. (2018). Advertising and promotion: An integrated marketing communications perspective. mcgraw-hill.

Andrews, J. C., & Shimp, T. A. (2018). Advertising, promotion, and other aspects of integrated marketing communications. Cengage Learning.

Pandey, P. (2016). Pandeymonium. Random House India.

Evaluation Pattern


CIA I, III

CIA II-centralized viva

ESE Viva/Portfolio–centralized viva

CNM311B-5 - SOCIAL MEDIA AND CONTENT CREATION (2022 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

This course provides an in-depth exploration of the intersection between social media platforms and content creation strategies. Students will examine the role of social media in digital communication and marketing, and how effective content creation can enhance brand presence, engage audiences, and drive conversions. Through theoretical concepts, practical exercises, and real-world case studies, students will learn to develop, curate, and optimise content for various social media platforms to meet organisational objectives and target audience preferences.

Learning Outcome

CO1: Exhibit knowledge about different aspects of Social Media and content creation, process, kinds, relevance, role, impact, audience accessing media and functions of Social media.

CO2: Apply Social Media Strategies to understand impact and influence of content in new media.

CO3: Make effective use of Social Media measurement analytics and content engagement

Unit-1
Teaching Hours:16
Introduction to Social Media and New Platforms
 

Streaming services impact on traditional media consumption habits, Understanding the content creation process for streaming platforms, original content  and its significance in the streaming industry, social media networks, digital landscape of social media, user based content creation strategy, digital infrastructure. 

Unit-2
Teaching Hours:14
Economic and Production in New Media
 

Talent Management and Representation, role of talent managers, agents, and agencies, contract negotiation, Career Development and Brand Management, Subscription Services and Premium Content, Influencer Marketing, Monetization. Video Production for Social Media - Narrative, and Real-Time Content

Unit-3
Teaching Hours:14
Social media influencing
 

Identifying niche markets and audience demographics for influence, Building and Maintaining Influence, building online communities, brand partnerships, content creation strategies, driving brand engagement, Types of Influencers (macro, micro, nano)

Unit-4
Teaching Hours:16
Content Creation
 

content creation process role in building brand identity and engagement, visual communication and design principles for digital content, web copy, blogs, and social media posts, content creation for story, feed, reel, post and long format video, Interactive Content and Engagement, Content Distribution, content marketing, Measurement and Analytics.

Text Books And Reference Books:

E Roux, A. (2016). The Content Creation Strategy Guide: Anchen le Roux International.
Chaturvedi, P. (2024). The Impact of Social Media on Indian Society :  Poornima Chaturvedi

Schandillia, A. (2022). Don't Forward That Text!: Separating Myths from History on Social Media Harper India.
Kotler, P. (2021). Marketing 5.0: Technology for Humanity : Wiley.

 

Essential Reading / Recommended Reading

E Roux, A. (2016). The Content Creation Strategy Guide: Anchen le Roux International.
Chaturvedi, P. (2024). The Impact of Social Media on Indian Society :  Poornima Chaturvedi

Schandillia, A. (2022). Don't Forward That Text!: Separating Myths from History on Social Media Harper India.
Kotler, P. (2021). Marketing 5.0: Technology for Humanity : Wiley.

 

Evaluation Pattern

Regular CIA I, III

CIA II-centralized viva

ESE Viva/Portfolio–centralized viva

PSY531Y - ABNORMAL PSYCHOLOGY (2022 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

The abnormal psychology course aims to sensitize the students about the existence of abnormal behaviour in order to develop greater

social responsibility. The course coupled with the social psychology course of the previous semester and other courses from sociology,

specifically with regard to social problems, would create a holistic understanding of the individual and their society. Further, the course

would enable the student to develop a cultural understanding of abnormal behaviour within the Indian context and specifically to

Bangalore. In Bangalore, there is a noticeable increase in the mental health issues faced by the population and the need for mental health

practitioners who understand the difference between abnormal behaviour and distressing behaviour is a major requirement and the course

would be the first step towards that direction. This course has been conceptualized in order to help the students develop an understanding

of the historical development of the study of abnormal behaviour. The specific course aim is to create an understanding of the criteria

and perspectives in abnormal behaviour, common classification systems, and range of disorders including anxiety disorders, mood

disorders, schizophrenia, somatic symptom disorders generally observed at childhood and adolescence, and personality disorders. This

 

course will help the learner understand

  •  Abnormal behaviour: criteria, classifications and types
  • The historical development in the study of abnormal behaviour

 

Learning Outcome

CO1: Demonstrate the ability to use the DSM-V-TR and ICD-11 classificatory systems

CO2: Identify the clinical features, diagnostic criteria and etiology of Neurodevelopmental Disorders

CO3: Identify the clinical features, diagnostic criteria and etiology of anxiety disorders and Somatic Disorders

CO4: Identify the clinical features, diagnostic criteria and etiology of psychotic disorders and Mood Disorders

CO5: Identify the causes of different abnormal behaviour

Unit-1
Teaching Hours:12
Introduction and Theoretical Perspective
 

Defining Abnormal Behaviour,

Criteria of Abnormal Behaviour,

Brief Mention of DSM-V-TR and

ICD-11 classification systems,

Causes of Abnormal Behaviour –

Necessary, Predisposing,

Precipitating and Reinforcing

Causes.

Psychoanalytic (only Freud),

Behaviouristic,

Cognitive -

Behavioral, Humanistic,

Interpersonal Perspectives

(Student Effort Hours)

Unit-1
Teaching Hours:12
Introduction and Theoretical Perspective
 

Defining Abnormal Behaviour,

Criteria of Abnormal Behaviour,

Brief Mention of DSM-V-TR and

ICD-11 classification systems,

Causes of Abnormal Behaviour –

Necessary, Predisposing,

Precipitating and Reinforcing

Causes.

Psychoanalytic (only Freud),

Behaviouristic,

Cognitive -

Behavioral, Humanistic,

Interpersonal Perspectives

(Student Effort Hours)

Unit-1
Teaching Hours:12
Introduction and Theoretical Perspective
 

Defining Abnormal Behaviour,

Criteria of Abnormal Behaviour,

Brief Mention of DSM-V-TR and

ICD-11 classification systems,

Causes of Abnormal Behaviour –

Necessary, Predisposing,

Precipitating and Reinforcing

Causes.

Psychoanalytic (only Freud),

Behaviouristic,

Cognitive -

Behavioral, Humanistic,

Interpersonal Perspectives

(Student Effort Hours)

Unit-2
Teaching Hours:12
Neuro developmental disorders
 

Intellectual disability -

Definition, Levels of MR,

Clinical Types and Causal

Factors;

Autism spectrum disorders

- Clinical Picture and

Causal Factors;

 

Specific Learning disorder -

Clinical Picture a

nd Causal Factors;

Attention- Deficit/Hyperactivity

Disorder (Student Effort Hours)

Unit-2
Teaching Hours:12
Neuro developmental disorders
 

Intellectual disability -

Definition, Levels of MR,

Clinical Types and Causal

Factors;

Autism spectrum disorders

- Clinical Picture and

Causal Factors;

 

Specific Learning disorder -

Clinical Picture a

nd Causal Factors;

Attention- Deficit/Hyperactivity

Disorder (Student Effort Hours)

Unit-2
Teaching Hours:12
Neuro developmental disorders
 

Intellectual disability -

Definition, Levels of MR,

Clinical Types and Causal

Factors;

Autism spectrum disorders

- Clinical Picture and

Causal Factors;

 

Specific Learning disorder -

Clinical Picture a

nd Causal Factors;

Attention- Deficit/Hyperactivity

Disorder (Student Effort Hours)

Unit-3
Teaching Hours:12
Anxiety and Somatic symptom Disorders
 

Brief Description: Panic Disorder,

Generalized Anxiety Disorder,

Phobic Disorder with Causal

Factors.

Somatic symptom disorder, Functional

neurological symptom disorder with

Symptoms and Causal Factors.

Illness anxiety disorder (Student Effort

Hours)

Unit-3
Teaching Hours:12
Anxiety and Somatic symptom Disorders
 

Brief Description: Panic Disorder,

Generalized Anxiety Disorder,

Phobic Disorder with Causal

Factors.

Somatic symptom disorder, Functional

neurological symptom disorder with

Symptoms and Causal Factors.

Illness anxiety disorder (Student Effort

Hours)

Unit-3
Teaching Hours:12
Anxiety and Somatic symptom Disorders
 

Brief Description: Panic Disorder,

Generalized Anxiety Disorder,

Phobic Disorder with Causal

Factors.

Somatic symptom disorder, Functional

neurological symptom disorder with

Symptoms and Causal Factors.

Illness anxiety disorder (Student Effort

Hours)

Unit-4
Teaching Hours:12
Bipolar disorders, depressive disorders and Schizophrenia
 

Cyclothymic Disorder, Bipolar I

Disorder, Bipolar II Disorder.

Dysthymic Disorder, Major

Depressive Disorder with

Psychosocial Causal Factors.

Schizophrenia: Meaning, Clinical

Picture.

Psychosocial Causal Factors

(Student Effort Hours),

Unit-4
Teaching Hours:12
Bipolar disorders, depressive disorders and Schizophrenia
 

Cyclothymic Disorder, Bipolar I

Disorder, Bipolar II Disorder.

Dysthymic Disorder, Major

Depressive Disorder with

Psychosocial Causal Factors.

Schizophrenia: Meaning, Clinical

Picture.

Psychosocial Causal Factors

(Student Effort Hours),

Unit-4
Teaching Hours:12
Bipolar disorders, depressive disorders and Schizophrenia
 

Cyclothymic Disorder, Bipolar I

Disorder, Bipolar II Disorder.

Dysthymic Disorder, Major

Depressive Disorder with

Psychosocial Causal Factors.

Schizophrenia: Meaning, Clinical

Picture.

Psychosocial Causal Factors

(Student Effort Hours),

Unit-5
Teaching Hours:12
Personality Disorders and Gender Dysphoria
 

Introduction - Clinical Features and

Brief Descriptions of Cluster A, B,

and C Personality Disorders with

Psychosocial Causal Factors.

Gender dysphoria in children and gender

dysphoria in adults (Student Effort

Hours)

Unit-5
Teaching Hours:12
Personality Disorders and Gender Dysphoria
 

Introduction - Clinical Features and

Brief Descriptions of Cluster A, B,

and C Personality Disorders with

Psychosocial Causal Factors.

Gender dysphoria in children and gender

dysphoria in adults (Student Effort

Hours)

Unit-5
Teaching Hours:12
Personality Disorders and Gender Dysphoria
 

Introduction - Clinical Features and

Brief Descriptions of Cluster A, B,

and C Personality Disorders with

Psychosocial Causal Factors.

Gender dysphoria in children and gender

dysphoria in adults (Student Effort

Hours)

Text Books And Reference Books:

Barlow, D.H. & Durand, M.V. (2015). Abnormal Psychology. 7th Edition. Thomson Publication.

 

Butcher, J.N, Mineka, S. & Hooley, J.M (2016). Abnormal Psychology. 16th Edition. Pearson Education

DSM-V-TR and ICD-11

Essential Reading / Recommended Reading

Carson, R.C., Butcher, J.N & Mineka, S. (2004). Abnormal psychology. 13th Edition. Pearson Education.
Kring, A. M., Davison, G. C., Neale, J. M., & Johnson, S. L. (2012). Abnormal psychology (12th ed.). John Wiley & Sons Inc.

Kaplan, H. I., & Sadock, B. J. (1998). Kaplan and Sadock's synopsis of psychiatry: Behavioral sciences/clinical psychiatry (8th ed.).

Evaluation Pattern

CIA (CONTINUOUS INTERNAL ASSESSMENT)

• CIA I –Written Assignment /Individual Assignment - Total Marks 10 

 

•CIA II – Mid Semester Examination- Total marks 25 

• CIA III –Activity-based Assignment - Total marks 10 

 

• CIA I + II + III = 90 /100 = 45/50

• Attendance = 5 marks

• Total = 50

End Semester Examination : Total Marks=50

 

End Semester Pattern- 2 hrs- 50 Marks

Section A (Very short Answer). 2 Marks X 5Qs= 10 Marks

Section B (Short answers). 5 Marks X 2Qs= 10 Marks

Section C (Essay questions). 10 Marks X 2Qs= 20 Marks

Section D (Case study). 10 Marks x 1Q= 10 Marks

PSY532Y - INDUSTRIAL AND ORGANIZATIONALPSYCHOLOGY (2022 Batch)

Total Teaching Hours for Semester:6
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

This course has been conceptualized to provide the learners with an overview of I/O Psychology by describing the various individual, group, and organizational processes/behaviour at work. This paper also intends at enhancing the understanding of the learner about the world of work and related concerns. The areas covered in the paper include recruitment, employee selection, training and development, performance appraisal, motivation, leadership, organizational communication, group behaviour, and culture. The paper will provide a scientific basis of human behaviour at work which will build a sound background towards the application of the learning acquired.

Course objectives: This course will help the learner

• To understand the origins of I-O Psychology and the major fields related to it

• To understand the individual determinants that influence workplace behavior

• To develop an understanding of how theory and research are applied to work settings

• To learn the process involved in human resource planning and development

• To learn how organizations can create a supportive work environment by understanding the functioning of groups and leadership roles

• To learn the role and importance of communication in organizations

• To understand how culture plays a role in individuals and groups at the workplace

Learning Outcome

CO1: To identify the relevance of I/O Psychology in the workplace

CO2: To apply the understanding of theories and research findings in individual behavior at the workplace

CO3: To differentiate the processes involved in human resource planning and development

CO4: To apply the understanding of theories and research findings in group behaviour at the workplace

CO5: To evaluate the role of culture and effectiveness of communication in various organizational processes

Unit-1
Teaching Hours:12
Introduction to Industrial Psychology
 

Definition, goals, key forces, and fundamental concepts, History of industrial psychology, Major Fields of I/O Psychology 

Unit-1
Teaching Hours:12
Introduction to Industrial Psychology
 

Definition, goals, key forces, and fundamental concepts, History of industrial psychology, Major Fields of I/O Psychology 

Unit-1
Teaching Hours:12
Introduction to Industrial Psychology
 

Definition, goals, key forces, and fundamental concepts, History of industrial psychology, Major Fields of I/O Psychology 

Unit-2
Teaching Hours:12
Individual at the workplace
 

Personality- Definition, personality traits relevant at the workplace,

Motivation- Definition, Types, and Application of theories of motivation at the workplace (early and contemporary theories)

Job satisfaction- Definition, Factors affecting Job Satisfaction, Consequences 

Unit-2
Teaching Hours:12
Individual at the workplace
 

Personality- Definition, personality traits relevant at the workplace,

Motivation- Definition, Types, and Application of theories of motivation at the workplace (early and contemporary theories)

Job satisfaction- Definition, Factors affecting Job Satisfaction, Consequences 

Unit-2
Teaching Hours:12
Individual at the workplace
 

Personality- Definition, personality traits relevant at the workplace,

Motivation- Definition, Types, and Application of theories of motivation at the workplace (early and contemporary theories)

Job satisfaction- Definition, Factors affecting Job Satisfaction, Consequences 

Unit-3
Teaching Hours:12
Planning and Development of human resources
 

Job Analysis- Definition, Purpose, Types, Process, Methods, Recent Developments

Recruitment and Selection- Nature and objectives, Sources- Internal and External, Process, Definition and steps in the selection process

Performance Management- Definition, Scope, Process, Tools

Training and Development- Meaning and nature, Objectives, Methods- on the job and off the job, Training and Analysis 

Unit-3
Teaching Hours:12
Planning and Development of human resources
 

Job Analysis- Definition, Purpose, Types, Process, Methods, Recent Developments

Recruitment and Selection- Nature and objectives, Sources- Internal and External, Process, Definition and steps in the selection process

Performance Management- Definition, Scope, Process, Tools

Training and Development- Meaning and nature, Objectives, Methods- on the job and off the job, Training and Analysis 

Unit-3
Teaching Hours:12
Planning and Development of human resources
 

Job Analysis- Definition, Purpose, Types, Process, Methods, Recent Developments

Recruitment and Selection- Nature and objectives, Sources- Internal and External, Process, Definition and steps in the selection process

Performance Management- Definition, Scope, Process, Tools

Training and Development- Meaning and nature, Objectives, Methods- on the job and off the job, Training and Analysis 

Unit-4
Teaching Hours:12
The Group
 

Group- definition, types, stages of group development, characteristics of groups

Group decision-making, techniques of decision making

Teams- definition, types, the difference between groups and teams

Leadership - Definition, Leadership Styles, Approaches to Leadership

Unit-4
Teaching Hours:12
The Group
 

Group- definition, types, stages of group development, characteristics of groups

Group decision-making, techniques of decision making

Teams- definition, types, the difference between groups and teams

Leadership - Definition, Leadership Styles, Approaches to Leadership

Unit-4
Teaching Hours:12
The Group
 

Group- definition, types, stages of group development, characteristics of groups

Group decision-making, techniques of decision making

Teams- definition, types, the difference between groups and teams

Leadership - Definition, Leadership Styles, Approaches to Leadership

Unit-5
Teaching Hours:12
Communication and Organizational culture
 

Communication- definition, functions, process, types, barriers to effective communication

Organizational Culture- definition, characteristics, strong v/s weak culture, positive organizational culture 

Unit-5
Teaching Hours:12
Communication and Organizational culture
 

Communication- definition, functions, process, types, barriers to effective communication

Organizational Culture- definition, characteristics, strong v/s weak culture, positive organizational culture 

Unit-5
Teaching Hours:12
Communication and Organizational culture
 

Communication- definition, functions, process, types, barriers to effective communication

Organizational Culture- definition, characteristics, strong v/s weak culture, positive organizational culture 

Text Books And Reference Books:

Schultz, D. P., & Schultz, E. S. (2008). Psychology and Work today. New York: Mac Milan publishing company.

Robbins, S. P. & Judge, T.A.(2013). Organizational behaviour. Pearson Education.

Singh, N. (2011). Industrial Psychology. Delhi, India: TataMc Graw hill Education private limited. 

Luthans, F. (2021). Organizational Behavior (14th ed.). Boston, MA: McGraw Hill.

Essential Reading / Recommended Reading

Singh, N. (2011). Industrial Psychology. Delhi, India: TataMc Graw hill Education private limited.

Paul E. Spector (1999). Industrial and Organizational Psychology: Research and Practice [2nd ed.], John Wiley & Sons Inc         q

Evaluation Pattern

 CIA (CONTINUOUS INTERNAL ASSESSMENT)

• CIA I –Written Assignment /Individual Assignment - Total Marks 10

• CIA II – Mid Semester Examination - Total marks 25

• CIA III –Activity-based Assignment - Total marks 10

 

• CIA I + II + III = 90 /100 = 45/50

• Attendance = 5 marks

• Total = 50

End Semester Examination: Total Marks=50

End Semester Pattern- 2 hrs- 50 Marks

Section A (Very short Answer). 2 Marks X 5Qs= 10 Marks

Section B (Short answers). 5 Marks X 2Qs= 10 Marks

Section C (Essay questions). 10 Marks X 2Qs= 20 Marks

Section D (Case study). 10 Marks x 1Q= 10 Marks 

PSY541AY - SCHOOL AND EDUCATIONAL PSYCHOLOGY (2022 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

This introductory course is designed for final year Psychology students to explore the field of School and Educational Psychology and related career options such as school counselling, career guidance, and teaching, should they choose to specialize further after their graduation. The course will build on previously learned knowledge in Psychology such as various schools of thought in Psychology, and basic theories of learning, development, and motivation with the goal of exposing students to different areas of specialization within the field of educational psychology.

Course objectives: This course will help the learner

• To get a broad understanding of the importance of educational psychology as a field, and its scope.

• Get a theoretical and practical exposure to specific areas of specialization in educational psychology such as teaching and learning including assessments and classroom management, differentiating instruction for diverse learners (learners with disabilities, gifted learners, learners from diverse socioeconomic and cultural backgrounds), careers and life skills or psychosocial education, and mental health in education.

Learning Outcome

CO1: Be familiar with and be able to distinguish between theories of learning, development, and motivation (behaviourism, cognitivism, constructivism, social constructivism) as they apply to education

CO2: Understand, apply, and compare teaching/learning practices, assessment, and classroom management practices employed in schools and higher education

CO3: Understand the importance of differentiated instruction in order to respond to the needs of diverse learners including learners with disabilities, gifted learners, and learners from diverse socioeconomic and cultural backgrounds

CO4: Understand the importance of and compare various approaches to careers education and guidance

CO5: Understand the importance of and current status in India of mental health in education, and psychosocial or life skills education

Unit-1
Teaching Hours:12
Introduction
 

Nature, scope and functions of educational psychology; Careers in educational psychology- teaching-related, counseling-related (career guidance, mental health)

Unit-1
Teaching Hours:12
Introduction
 

Nature, scope and functions of educational psychology; Careers in educational psychology- teaching-related, counseling-related (career guidance, mental health)

Unit-1
Teaching Hours:12
Introduction
 

Nature, scope and functions of educational psychology; Careers in educational psychology- teaching-related, counseling-related (career guidance, mental health)

Unit-2
Teaching Hours:12
Theories in Education Psychology
 

Overview of theories of learning, development and motivation in an educational context (behaviourism, cognitivism, constructivism, social constructivism)

Unit-2
Teaching Hours:12
Theories in Education Psychology
 

Overview of theories of learning, development and motivation in an educational context (behaviourism, cognitivism, constructivism, social constructivism)

Unit-2
Teaching Hours:12
Theories in Education Psychology
 

Overview of theories of learning, development and motivation in an educational context (behaviourism, cognitivism, constructivism, social constructivism)

Unit-3
Teaching Hours:12
Teaching and Learning
 

Teaching and learning strategies, assessment and measurements, classroom management strategies

Unit-3
Teaching Hours:12
Teaching and Learning
 

Teaching and learning strategies, assessment and measurements, classroom management strategies

Unit-3
Teaching Hours:12
Teaching and Learning
 

Teaching and learning strategies, assessment and measurements, classroom management strategies

Unit-4
Teaching Hours:12
Differentiating instruction to respond to differences among learners
 

Learners with disabilities and gifted learners, Differentiating instruction to respond to differences among learners: Socioeconomic and cultural differences among learners

Unit-4
Teaching Hours:12
Differentiating instruction to respond to differences among learners
 

Learners with disabilities and gifted learners, Differentiating instruction to respond to differences among learners: Socioeconomic and cultural differences among learners

Unit-4
Teaching Hours:12
Differentiating instruction to respond to differences among learners
 

Learners with disabilities and gifted learners, Differentiating instruction to respond to differences among learners: Socioeconomic and cultural differences among learners

Unit-5
Teaching Hours:12
Career Education and School Counselling
 

Careers education: Theories and case studies from the field; : School Counselling: Mental health, life skills education or psychoeducation

Unit-5
Teaching Hours:12
Career Education and School Counselling
 

Careers education: Theories and case studies from the field; : School Counselling: Mental health, life skills education or psychoeducation

Unit-5
Teaching Hours:12
Career Education and School Counselling
 

Careers education: Theories and case studies from the field; : School Counselling: Mental health, life skills education or psychoeducation

Text Books And Reference Books:

Woolfolk, A. (2016). Educational psychology (12th Edition). Pearson.

Patel, V., Aronson, L., & Divan, G. (2013). A School Counsellor Casebook. Byword Books Private Limited.

Tomlinson, C. A. (2014). The differentiated classroom: Responding to the needs of all learners. ASCD.

Athanasou, J. A., & Van Esbroeck, R. (2008). International handbook of career guidance (pp. 695-709). Springer.

Essential Reading / Recommended Reading

Ranganathan, N. & Wadhwa, T. (2019). Guidance and counselling for children and adolescents in schools. SAGE.

Kumashiro, K. K. (2015). Against common sense: Teaching and learning toward social justice. Routledge

Evaluation Pattern

Assessment outline: The weightage of marks allotted is as follows:

 

CIA I 

CIA II

CIA III

ESE

Total

 

10

25

15

50

100

 

PSY541BY - SPORTS PSYCHOLOGY (2022 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

This is an introductory course in sports psychology provided in the fifth semester for interested candidates from the psychology triple major combinations (PSENG, PSECO, CEP) at CHRIST (Deemed to be University). The course aims to introduce students to the basic concepts that are related to sports psychology, the scope of sports psychology various issues the sports persons’ experiences (gender, culture, etc.), and the application of psychological principles in sports settings. The course also introduces the students to various factors that influence performance and different performance enhancement techniques. The students should have a thorough understanding of the basic psychological process as a prerequisite since this program mainly focuses on the application of those principles in the sports setting. 

Learning Outcome

CO1: Understand the origins of sports psychology, role of psychologists and ethics in sports

CO2: Distinguish the difference between Intrinsic and Extrinsic motivation and how mental training can be used for performance

CO3: Design a comprehensive goal-setting program for Individuals and teams.

CO4: Understand factors causing anxiety and stress, Strategies for managing anxiety and stress to better performance under pressure.

CO5: Learn coping techniques such as goal setting, self-talk which can improve focus, confidence and performance

Unit-1
Teaching Hours:10
Introduction
 

Definition and History of sports psychology;

Role of a sports psychologist;

Ethics in sports psychology;

Multicultural issues that relate to race and gender.

Unit-1
Teaching Hours:10
Introduction
 

Definition and History of sports psychology;

Role of a sports psychologist;

Ethics in sports psychology;

Multicultural issues that relate to race and gender.

Unit-1
Teaching Hours:10
Introduction
 

Definition and History of sports psychology;

Role of a sports psychologist;

Ethics in sports psychology;

Multicultural issues that relate to race and gender.

Unit-2
Teaching Hours:13
Motivation in Sports and Exercise
 

Causal Attribution in Sport –

Attribution Model;

competitive situations;

 

attribution training; Self-

confidence and Intrinsic

 

Motivation - Models of Self-

Confidence; Integrated

 

theory of motivation in sport

and exercise; Goal

Perspective Theory –

Achievement Goal

Orientation; Developmental

Nature of Goal Orientation;

Goal Involvement;

Motivational Climate; Goal

Orientation and Moral

Functioning; Characteristics

of Task and Ego Goal

Orientations; Interaction

between Goal Orientation

and Motivational Climate.

Unit-2
Teaching Hours:13
Motivation in Sports and Exercise
 

Causal Attribution in Sport –

Attribution Model;

competitive situations;

 

attribution training; Self-

confidence and Intrinsic

 

Motivation - Models of Self-

Confidence; Integrated

 

theory of motivation in sport

and exercise; Goal

Perspective Theory –

Achievement Goal

Orientation; Developmental

Nature of Goal Orientation;

Goal Involvement;

Motivational Climate; Goal

Orientation and Moral

Functioning; Characteristics

of Task and Ego Goal

Orientations; Interaction

between Goal Orientation

and Motivational Climate.

Unit-2
Teaching Hours:13
Motivation in Sports and Exercise
 

Causal Attribution in Sport –

Attribution Model;

competitive situations;

 

attribution training; Self-

confidence and Intrinsic

 

Motivation - Models of Self-

Confidence; Integrated

 

theory of motivation in sport

and exercise; Goal

Perspective Theory –

Achievement Goal

Orientation; Developmental

Nature of Goal Orientation;

Goal Involvement;

Motivational Climate; Goal

Orientation and Moral

Functioning; Characteristics

of Task and Ego Goal

Orientations; Interaction

between Goal Orientation

and Motivational Climate.

Unit-3
Teaching Hours:13
Social Factors in Sporting Performance
 

Aggression and Violence

in Sport; Social

 

Facilitation; Self-

presentation effects in

 

sport; Characteristics of

Team Cohesion;

Measurement,

Determinants and

Consequences of Team

Cohesion; Negative

effects of Team

membership; Developing

Team Cohesion; Theories

 

of Leadership; Coach-

Athlete Compatibility and

Communication.

Unit-3
Teaching Hours:13
Social Factors in Sporting Performance
 

Aggression and Violence

in Sport; Social

 

Facilitation; Self-

presentation effects in

 

sport; Characteristics of

Team Cohesion;

Measurement,

Determinants and

Consequences of Team

Cohesion; Negative

effects of Team

membership; Developing

Team Cohesion; Theories

 

of Leadership; Coach-

Athlete Compatibility and

Communication.

Unit-3
Teaching Hours:13
Social Factors in Sporting Performance
 

Aggression and Violence

in Sport; Social

 

Facilitation; Self-

presentation effects in

 

sport; Characteristics of

Team Cohesion;

Measurement,

Determinants and

Consequences of Team

Cohesion; Negative

effects of Team

membership; Developing

Team Cohesion; Theories

 

of Leadership; Coach-

Athlete Compatibility and

Communication.

Unit-4
Teaching Hours:12
Arousal, Anxiety and Sporting Performance
 

Definition – Arousal,

Anxiety and Stress;

Neurophysiology of

Arousal; Attention and

Concentration in Sport;

Factors inducing anxiety

and stress; Arousal and

Performance Relationship;

Anxiety and Performance

Relationship; Stress

Management.

Unit-4
Teaching Hours:12
Arousal, Anxiety and Sporting Performance
 

Definition – Arousal,

Anxiety and Stress;

Neurophysiology of

Arousal; Attention and

Concentration in Sport;

Factors inducing anxiety

and stress; Arousal and

Performance Relationship;

Anxiety and Performance

Relationship; Stress

Management.

Unit-4
Teaching Hours:12
Arousal, Anxiety and Sporting Performance
 

Definition – Arousal,

Anxiety and Stress;

Neurophysiology of

Arousal; Attention and

Concentration in Sport;

Factors inducing anxiety

and stress; Arousal and

Performance Relationship;

Anxiety and Performance

Relationship; Stress

Management.

Unit-5
Teaching Hours:12
Cognitive and Behavioral Interventions
 

Coping Strategies in Sport;

Self-Talk; Relaxation

Strategies and Arousal

Energizing Strategies; Goal

Setting; Imagery;

Hypnosis; Psychological

Skills Training.

Unit-5
Teaching Hours:12
Cognitive and Behavioral Interventions
 

Coping Strategies in Sport;

Self-Talk; Relaxation

Strategies and Arousal

Energizing Strategies; Goal

Setting; Imagery;

Hypnosis; Psychological

Skills Training.

Unit-5
Teaching Hours:12
Cognitive and Behavioral Interventions
 

Coping Strategies in Sport;

Self-Talk; Relaxation

Strategies and Arousal

Energizing Strategies; Goal

Setting; Imagery;

Hypnosis; Psychological

Skills Training.

Text Books And Reference Books:

·       Cox, R. (2011). Sports Psychology: Concepts and Applications (7th ed.). New York: McGraw-Hill Education.

·       Jarvis, M. (2009). Sports Psychology: A Student’s Handbook. New York: Routledge.

·       Thatcher, J., Day, M., & Rahman, R. (2011). Sport and Exercise Psychology. Learning Matters.

Essential Reading / Recommended Reading

·       Arnold, D.L.U. & Nation, J. R. (1989) Sports psychology. Chicago: Nalson-Hall

·       Cratty, B. J. (1989) Psychology in contemporary sports. N. J.: Prentice Hall.

·       Horn, T. S (Ed) (1992). Advances in sports psychology. Canada: Herman Kinetics.

·       Lynch, J. (2001). Creative coaching. Champaign, IT: Human Kinetics

·       Mohan, J. (1996) Recent advances in sports psychology. New Delhi: Friends

·       Murphy, E. (1995) Advances in sports psychology. Illinois: Human Kinetics

·       Murphy, S. M. (1995) Sports Psychological Interventions. Champaign: Herman Kinetics

·       Richard H. Cox. (2007).  Sport Psychology. 6/e MI: McGraw Hill.

·       Sandhu, G. S. (1992), Psychology in sports: A contemporary perspective. New Delhi: Friends.

Weinberg, R. S. & Gould, D. (2007). Foundations of Sport and Exercise Psychology (4th edition). Champaign, IL: Humans

Evaluation Pattern

• CIA I –Written Assignment /Individual Assignment - Total Marks 10

• CIA II – Total marks 25

• CIA III –Activity-based Assignment - Total marks 15

• CIA I + II + III = 50

• Total = 50

 

End Semester Examination : Total Marks=50

 

End Semester Pattern- 2 hrs- 50 Marks

Section A (Very short Answer). 2 Marks X 5Qs= 10 Marks

Section B (Short answers). 5 Marks X 2Qs= 10 Marks

Section C (Essay questions). 10 Marks X 2Qs= 20 Marks

Section D (Case study). 10 Marks x 1Q= 10 Marks

PSY541CY - CULTURAL PSYCHOLOGY (2022 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

This course has been conceptualized in order to provide a comprehensive introduction to general theories and methods related to cultural psychology. The course will focus on specific topics that bridge cultural psychology and identity, including group and identity formation, and multiculturalism. Special emphasis will be placed on critically examining how cultural norms influence the way individuals think, feel, and behave.

Course objectives: This course will help the learner to

• Gain familiarity with concepts, theories and research methods of cultural psychology.

• Understand how individuals are influenced by their cultural context

• Learn about how culture shapes an individual’s concept of self and perception of others and appreciate debates about psychological universality versus diversity.

Learning Outcome

CO1: Have a strong knowledge base in fundamental theories and methodology in cultural psychology

CO2: Articulate multiple theoretical perspectives on what culture is and how it may influence the self of the individual

CO3: Understand and analyse social and ethnic diversities and experiences through the lens of culture

CO4: Identify and explain how culture influences psychological processes

CO5: Be able to apply knowledge of cultural psychology to real-world contexts

Unit-1
Teaching Hours:12
Introduction to Cultural Psychology
 

What is culture? What is cultural psychology? Scope of cultural psychology. Research Methods: How do we study culture? Review of literature on culture and cognition; culture and emotion; and culture and mental health.

Unit-1
Teaching Hours:12
Introduction to Cultural Psychology
 

What is culture? What is cultural psychology? Scope of cultural psychology. Research Methods: How do we study culture? Review of literature on culture and cognition; culture and emotion; and culture and mental health.

Unit-1
Teaching Hours:12
Introduction to Cultural Psychology
 

What is culture? What is cultural psychology? Scope of cultural psychology. Research Methods: How do we study culture? Review of literature on culture and cognition; culture and emotion; and culture and mental health.

Unit-2
Teaching Hours:12
Unit-2 Culture and Self
 

Universal and divergent aspects of self. Two construals of the self: Independent and interdependent and their consequences. Implications of culture on personality. Influence of culture on morality and values. Value pluralism and comparative morality.

Unit-2
Teaching Hours:12
Unit-2 Culture and Self
 

Universal and divergent aspects of self. Two construals of the self: Independent and interdependent and their consequences. Implications of culture on personality. Influence of culture on morality and values. Value pluralism and comparative morality.

Unit-2
Teaching Hours:12
Unit-2 Culture and Self
 

Universal and divergent aspects of self. Two construals of the self: Independent and interdependent and their consequences. Implications of culture on personality. Influence of culture on morality and values. Value pluralism and comparative morality.

Unit-3
Teaching Hours:12
Culture and Psychological Processes
 

Culture and cognition, culture and emotion, culture and motivation, culture and social behaviour, culture and mental health. Gender, sexuality and culture.

Unit-3
Teaching Hours:12
Culture and Psychological Processes
 

Culture and cognition, culture and emotion, culture and motivation, culture and social behaviour, culture and mental health. Gender, sexuality and culture.

Unit-3
Teaching Hours:12
Culture and Psychological Processes
 

Culture and cognition, culture and emotion, culture and motivation, culture and social behaviour, culture and mental health. Gender, sexuality and culture.

Unit-4
Teaching Hours:12
Unit-4 Acculturation
 

Acculturation; difference between socialisation, enculturation and acculturation; domains of acculturationcultural practices, cultural values, cultural identification; measurement of acculturation; acculturation strategies, multiculturalism.

Unit-4
Teaching Hours:12
Unit-4 Acculturation
 

Acculturation; difference between socialisation, enculturation and acculturation; domains of acculturationcultural practices, cultural values, cultural identification; measurement of acculturation; acculturation strategies, multiculturalism.

Unit-4
Teaching Hours:12
Unit-4 Acculturation
 

Acculturation; difference between socialisation, enculturation and acculturation; domains of acculturationcultural practices, cultural values, cultural identification; measurement of acculturation; acculturation strategies, multiculturalism.

Unit-5
Teaching Hours:12
Unit-5 Psychological and Sociological Perspective of Ethnic Identification
 

Ethnic identity, role of “relational self” in ethnic identification, identity threat, ethnic boundaries, ethnic identity construction and Identity Process theory, Intersectionality. 

Unit-5
Teaching Hours:12
Unit-5 Psychological and Sociological Perspective of Ethnic Identification
 

Ethnic identity, role of “relational self” in ethnic identification, identity threat, ethnic boundaries, ethnic identity construction and Identity Process theory, Intersectionality. 

Unit-5
Teaching Hours:12
Unit-5 Psychological and Sociological Perspective of Ethnic Identification
 

Ethnic identity, role of “relational self” in ethnic identification, identity threat, ethnic boundaries, ethnic identity construction and Identity Process theory, Intersectionality. 

Text Books And Reference Books:

Matsumoto, D., & Juang, L. (2016). Culture and Psychology (6th edition). Wadsworth Publishing.

Valsiner, J. (2016). Culture in Minds and Societies - Foundations of Cultural Psychology. 

Geertz, C. (1973). The Interpretation of Cultures - Selected Essays. Basic Books. New York.

 

Essential Reading / Recommended Reading

Heine, S. J. (2015). Cultural Psychology (3rd edition). W. W. Norton & Company.

Purdie-Vaughns, V., & Eibach, R. P. (2008). Intersectional Invisibility: The Distinctive Advantages and Disadvantages of Multiple Subordinate-Group Identities. Sex Roles, 59, 377–391. doi:10.1007/s11199-008-9424- 4

Gelfand, M. J., Raver, J. L., Nishii, L., Leslie, L. M., Lun, J., Lim, B. C., ... & Aycan, Z. (2011). Differences between tight and loose cultures: A 33-nation study. Science, 332, 1100- 1104.

Islam, M. R., & Hewstone, M. (1993). Dimensions of Contact as Predictors of Intergroup Anxiety, Perceived OutGroup Variability, and Out-Group Attitude: An Integrative Model. Personality and Social Psychology Bulletin, 19, 700–710. doi:10.1177/0146167293196005

Plaut, V. C. (2010).Diversity Science: Why and How Difference Makes a Difference. Psychological Inquiry, 21(2), 77–99. doi:10.1080/10478401003676501

Evaluation Pattern

CIA 1 - 10 m

CIA 2 - 25 m

CIA 3 - 15 m

ESE - 50 m

Total Marks = 100

PSY541DY - INTRODUCTION OF NEUROPSYCHOLOGY (2022 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

Course Description:

This undergraduate course will be a comprehensive introduction to human neuropsychology structured to provide students with a basic understanding of the relationship between brain and behaviour. Topics covered will include foundations of neuropsychology, the structure of the nervous system, functional specialization of the brain, cognitive functions, and assessments of brain disorders.

Course objectives:

  • To understand the fundamental concepts of neuropsychology.
  • Recognize the organization of the nervous system
  • Identify the structure of brain systems and associated cognitive functions
  • Integrate principles towards the understanding of brain disorders

 

Learning Outcome

CO1: To understand the basic terminology and clinic-neuropsychological concepts.

CO2: To recognize the organization of the nervous system through a systematic review of researches carried out

CO3: To identify the structure of brain systems and associated cognitive functions

CO4: To understand different psychological disorders and their condition

CO5: To integrate principles towards the understanding of brain disorders through reviewing disease models

Unit-1
Teaching Hours:12
Introduction
 

Definition, Nature and Scope of clinical neuropsychology. Functions of Neuropsychologists. History, Branches of Neuropsychology. Methods of study of research in neuropsychology- Neurohistology, Radiologic Procedures, Electrophysiologic Procedures, Imaging of Brain metabolism, Magnetic Imaging. Ethical issues in research

Unit-1
Teaching Hours:12
Introduction
 

Definition, Nature and Scope of clinical neuropsychology. Functions of Neuropsychologists. History, Branches of Neuropsychology. Methods of study of research in neuropsychology- Neurohistology, Radiologic Procedures, Electrophysiologic Procedures, Imaging of Brain metabolism, Magnetic Imaging. Ethical issues in research

Unit-1
Teaching Hours:12
Introduction
 

Definition, Nature and Scope of clinical neuropsychology. Functions of Neuropsychologists. History, Branches of Neuropsychology. Methods of study of research in neuropsychology- Neurohistology, Radiologic Procedures, Electrophysiologic Procedures, Imaging of Brain metabolism, Magnetic Imaging. Ethical issues in research

Unit-2
Teaching Hours:12
Developmental Neuropsychology
 

Introduction to developmental psychology; Brain development; Neuropsychology of mental development; Neuropsychology of developmental abnormalities; Neuropsychology of remediation of children.

Unit-2
Teaching Hours:12
Developmental Neuropsychology
 

Introduction to developmental psychology; Brain development; Neuropsychology of mental development; Neuropsychology of developmental abnormalities; Neuropsychology of remediation of children.

Unit-2
Teaching Hours:12
Developmental Neuropsychology
 

Introduction to developmental psychology; Brain development; Neuropsychology of mental development; Neuropsychology of developmental abnormalities; Neuropsychology of remediation of children.

Unit-3
Teaching Hours:12
Cognitive Neuropsychology
 

Cerebral Specialization; Neuropsychology of Memory; Neuropsychology of Attention and Executive Functioning; Neuropsychology of Emotion; Neuropsychology of Language; Neuropsychology of Consciousness

Unit-3
Teaching Hours:12
Cognitive Neuropsychology
 

Cerebral Specialization; Neuropsychology of Memory; Neuropsychology of Attention and Executive Functioning; Neuropsychology of Emotion; Neuropsychology of Language; Neuropsychology of Consciousness

Unit-3
Teaching Hours:12
Cognitive Neuropsychology
 

Cerebral Specialization; Neuropsychology of Memory; Neuropsychology of Attention and Executive Functioning; Neuropsychology of Emotion; Neuropsychology of Language; Neuropsychology of Consciousness

Unit-4
Teaching Hours:12
Neuropsychology of basic psychiatric conditions
 

Schizophrenia; Dementia: Alzheimer’s disease, Parkinson’s, Huntington’s and Creutzfeldt- Jakob disease; Anxiety and mood disorders

Unit-4
Teaching Hours:12
Neuropsychology of basic psychiatric conditions
 

Schizophrenia; Dementia: Alzheimer’s disease, Parkinson’s, Huntington’s and Creutzfeldt- Jakob disease; Anxiety and mood disorders

Unit-4
Teaching Hours:12
Neuropsychology of basic psychiatric conditions
 

Schizophrenia; Dementia: Alzheimer’s disease, Parkinson’s, Huntington’s and Creutzfeldt- Jakob disease; Anxiety and mood disorders

Unit-5
Teaching Hours:12
Neuropsychological assessment
 

The practice of neuropsychological assessment; Basic concepts, Neuropsychological examination procedures; Neuropsychological assessment interpretation; important neuropsychological tests

Unit-5
Teaching Hours:12
Neuropsychological assessment
 

The practice of neuropsychological assessment; Basic concepts, Neuropsychological examination procedures; Neuropsychological assessment interpretation; important neuropsychological tests

Unit-5
Teaching Hours:12
Neuropsychological assessment
 

The practice of neuropsychological assessment; Basic concepts, Neuropsychological examination procedures; Neuropsychological assessment interpretation; important neuropsychological tests

Text Books And Reference Books:

Kandel, E.R. Schwartz, J.H. &Jessel, T.M. (2000). Principles of neural science (4th .ed.), McGraw-Hill

Zillmer, E.A., Spiers, M.V. & Culbertson (2008). Principles of Neuropsychology (2nd ed.). Cengage Learning.

 

Essential Reading / Recommended Reading

Blackmore, S. (2003). Consciousness: An introduction. Hodder & Stoughton.

Evaluation Pattern

CIA I –Written Assignment /Individual Assignment - Total Marks 10

CIA II – Total marks 25

CIA III –Activity-based Assignment - Total marks 15

CIA I + II + III = 90 /100 = 45/50

Attendance = 5 marks

Total = 50

End Semester Examination : Total Marks=50

End Semester Pattern- 2 hrs- 50 Marks

Section A (Very short Answer). 2 Marks X 5Qs= 10 Marks

Section B (Short answers). 5 Marks X 2Qs= 10 Marks

Section C (Essay questions). 10 Marks X 2Qs= 20 Marks

Section D (Case study). 10 Marks x 1Q= 10 Marks

CNM401-6 - MEDIA LAW AND ETHICS (2022 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

 

This course explores the legal and ethical considerations specific to the contemporary media ecosystem. It examines the constitutional, statutory, and regulatory frameworks governing Indian media operations, while also addressing the ethical dilemmas encountered by media practitioners. Through various learner centred approaches (LCA) like case studies and discussions, students will develop a comprehensive understanding of media law and ethical decision-making in various media contexts.

Learning Outcome

CO1: Comprehension of key ideas about various media law and its ethical implications within the global and specifically in Indian media ecosystem.

CO2: Ability to analyze the contemporary media ecosystem within the law and ethical framework and its regulations.

Unit-1
Teaching Hours:15
Introduction to Indian Media Law
 

Overview of Indian Constitution and its philosophy - Historical evolution of media regulation in India - Fundamental rights - directive principles - Basic legal terms such as writ, FIR, habeas corpus, suo moto, judicial review, PIL, bail, amicus curie etc - Constitutional provisions related to freedom of speech and expression - Articles 19(1)(a) and 19(1)(g)

 

Unit-2
Teaching Hours:20
Print & Broadcasting Media Laws in India
 

 

The Press and Registration of Books Act, 1867 - Official Secret Act - Press Council of India Act – Cable Television Networks (Regulation) Act - Information Technology Act - Telecom Regulatory Authority of India (TRAI) Act The Drugs and Magic Remedies (Objectionable Advertisements) Act, 1954 - Copyright Act, 1957 - Young Person’s Harmful Publication Act - Defamation Laws - Right to Information Act, 2005 - Contempt of Court Laws - The Prasar Bharati (Broadcasting Corporation of India) Act - Working Journalists Act - Wage Boards, Film Certification Rules - Intellectual Property Rights - - Information Technology Act; Child rights and POCSO

Unit-3
Teaching Hours:15
Emerging Issues in Media Law ? Specific to Indian Context
 

Information Fake news and misinformation regulation - Regulation of OTT platforms - Challenges and opportunities in regulating emerging media technologies - Contempt of court laws and media trials specific to India - Reporting restrictions and guidelines for court reporting - Case studies: media trials and contempt cases in India

 

Unit-4
Teaching Hours:15
Media Ethics
 

Code of ethics for media personnel - Press Council of India- Paid News - Fake news and disinformation - Social media ethics: moderation and content regulation - Ethical implications of emerging technologies (AI, deepfakes) - Conflict of interest and transparency - Ethical considerations in source protection - Ethics in media leadership and management

 

Text Books And Reference Books:

 

  1. "Media Law in India" by Arul George Scaria and Lawrence Liang

  2. Naresh Rao &SuparnaNaresh, ‘Media Laws, an appraisal’, Premier Publishing Company, Bangalore. 

  3. Kundra.S, ‘Media Laws & Indian Constitution’, Anmol Publications Ltd, New Delhi. 

  4. Vakul Sharma, ‘Handbook of Cyber Laws’, Macmillan, 2002. 

  5. NirmalaLakshman,‘Writing a Nation, an Anthology of Indian Journalism’. 

  6. NaliniRajan, ‘Practising Journalism’, Sage Publications. 

  7. Hamid Moulana, ‘International Information Flow’. 

  8. Karen Sandars, ‘Ethics & Journalism’, Sage Publications. 

  9. AravindSinghal & Everett M.Rogers, ‘India’s Communication Revolution’, Sage Publications. 

  10. Edward S. Herman & Noam Chomsky, ‘Manufacturing Consent’, Vintage Publications.

Essential Reading / Recommended Reading

 

  1. Dr. Jan R. Hakemuldar et.al, ‘Principles & Ethics of Journalism’, Anmol Publications. 

  2. Patrick Lee Plaisance, ‘Media Ethics’, Sage Publications.

  3. Moore, R. L. (2017). Media law and ethics. Routledge.

  4. Patterson, P., & Wilkins, L. C. (2019). Media ethics: Issues and cases. McGraw-Hill Education.

  5. Plaisance, P. L. (2013). Media ethics: Key principles for responsible practice. SAGE Publications.

  6. Peck, L. A., & Reel, G. S. (2017). Media ethics at work: True stories from young

  7. Mathewson, J. (2018). Law and ethics for today's journalist: A concise guide. Routledge.

  8. Trager, R., & Ross, S. D. (2017). The law of journalism and mass communication. CQ Press. Good, H. (2008). Journalism ethics goes to the movies. Rowman & Littlefield Publishers.

Evaluation Pattern

CIA1: Dept. level  10

CIA2: Centralised mid sem 25

CIA3: Dept. level 10

Attendance : 5

 

ESE: Centralised written exam 50

CNM402-6 - SCREEN STUDIES (2022 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

 

This course explores the phenomenon of screen addiction, focusing on the psychological, social, and cultural aspects associated with excessive screen use. Students will examine the causes, consequences, and potential interventions related to screen addiction in contemporary society. 

Studying screen addiction – smartphone, Netflix, TV, Cinema, comparing substance and non-substance addictions(gambling, gaming etc) are the foundations of this course.

 

Learning Outcome

CO1: Reflect on screen addiction

CO2: Theorise and convert observations into research concepts

CO3: Apply traditional research knowledge and experimental tools to digital contexts.

Unit-1
Teaching Hours:15
Media history
 

 

History of research in media effects: Radio and Orson Welles War of the Worlds; Violence on tv, Personalisation of media: From Talkies to Tiktok, Pandemic experience of screen usage , Development of media psychology as a discipline, Media effects research in India and South Asia, Digital disruption and social media media

Unit-2
Teaching Hours:15
Media addiction
 

 

  • Media addiction in India (NIMHANS report)

  • Social media addiction and its implications

  • Influence of peer pressure and social norms

  • Interpersonal relationships in the current age

  • FOMO, Nomophobia, Phantom vibration, IAD, Cyberchondia, Comparison syndromes and associated disorders including BDD

Unit-3
Teaching Hours:15
Theoretical framework
 
  • Theoretical frameworks (e.g., behavioral addiction, cognitive-behavioral models)

  • Relooking theories: Uses and gratification, social cultivation theory, social shaping of technology. 

Social identity theory, network theory, social information processing. 

 

  • Case study: HBS’s on Netflix

  • Instagram and digital infrastructure 

Unit-4
Teaching Hours:15
Visual cognition and addiction studies
 

 

  • Visual perceptions and reasoning methods 

  • Visual intelligence, Reception and decoding a visual

  • Neurocognitive approaches to color, geometry, space, contrast

  • Compulsive behaviors and digital manifestations

  • Traditional addictions and tech-induced addictions, non-substance based addictions

Text Books And Reference Books:

"Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked" by Adam Alter

 

"Reclaiming Conversation: The Power of Talk in a Digital Age" by Sherry Turkle

Essential Reading / Recommended Reading

"The Shallows: What the Internet Is Doing to Our Brains" by Nicholas Carr

Selected journal articles and academic papers on screen addiction and related topics.

 

Evaluation Pattern

CIA1: Dept. level  20

CIA2: Centralised mid sem 50

CIA3: Dept. level 20

 

ESE: Centralised written exam 50

CNM411A-6 - DATA ANALYSIS AND VISUALISATION IN MEDIA (2022 Batch)

Total Teaching Hours for Semester:4
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

The course provides an overview of basic data analysis and visualisation. The course introduces topics such as understanding data, Big data, Open data, data sources statistical inferences, basic Excel formulas, and tools to visualise the data. It introduces data gathering, cleaning, analysing, visualising, and finding meaning from the datasets. The course will help the students understand how data analysis and visualisation can be applied to media content creation under the data literacy framework.

Learning Outcome

CO1: Identify and verify the different data sources.

CO2: Analyse the datasets and find outliers and patterns.

CO3: Perform basic Excel statistical formulas and functions.

CO4: Consolidate and visualise data in a concise and meaningful manner.

Unit-1
Teaching Hours:10
Introduction to Data Analysis
 

Fundamental Elements of Statistics, Data Analysis and media content, Fake News Detection, Types and methods of Data Analysis.

 

Unit-2
Teaching Hours:20
Basics of Qualitative Analysis
 

Basics of Qualitative Analysis: Coding and classifying, finding relationships and patterns in written text, transcribing audio and visual content, text mining

 

Basics of Quantitative Data Analysis: Sorting and filtering in a vast dataset,Sum, average, percentage, percentage change positive and negative, internal and external comparison, categorisation/grouping of dataset, association, causation and correlation, breaking dataset historically and geographically, pivot tables 

Unit-3
Teaching Hours:15
Software for Data Analysis and Visualization
 

 

Microsoft Excel, Introduction to Tableau, Introduction to Power BI, Survey Monkey and Google forms

Unit-4
Teaching Hours:15
Data Visualization
 

 

Purpose of Data Visualization, Identifying data trends, Types and components of data visualization, Misleading Data Visualization 

Text Books And Reference Books:

Bernard, H. R., Wutich, A., & Ryan, G. W. (2016). Analyzing qualitative data: Systematic approaches. SAGE publications.

Spickard, J. V. (2016). Research basics: Design to data analysis in six steps. Sage Publications.

Berry, M. J., & Linoff, G. S. (2009). Data mining techniques. John Wiley & Sons.

Finch-Claydon, D. (2020). Big Data in Small Slices: Data Visualization for Communicators. Routledge.

 

Frost, A., Sturt, T., Kynvin, J., & Gallardo, S. F. (2021). Communicating with data visualisation: a practical guide. Sage.

Essential Reading / Recommended Reading

Frost, A., Sturt, T., Kynvin, J., & Gallardo, S. F. (2021). Communicating with data visualisation: a practical guide. Sage.

Pirie, S. C. (2016). The good, the bad, and the data: Shane the lone ethnographer’s basic guide to qualitative data analysis. Routledge.

 

Haig, B. D. (2014). The philosophy of quantitative methods. The Oxford handbook of quantitative methods, 7.

Evaluation Pattern

Assignment I CIA1: Multiple Choice Questions (Marks 10)

Assignment II CIA2: viva centralised 

Assignment III CIA3: Transcribing and coding the conversation in qualitative analysis (10)

End-semester exam: Practical tests for Data analysis tools and Visualisation and Centralised Viva-voce (50)

Attendance: (5)

CNM411B-6 - AUDIO PRODUCTION AND PODCASTING (2022 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

This course will foster aspiring audio podcasts or audio producers with a survey of audio production and podcasting concepts and techniques using audio studio and location sound equipment. This will impart knowledge on the types of podcasts, microphones, story-telling, recording and editing, digital delivery techniques, audio equipment, studio setup, outdoor broadcasting and audio related software.

Learning Outcome

CO1: CO1 : understand the concepts of audio production and podcasting incorporating various audio formats.

CO2: apply the stages of production and experience professional production discourse.

CO3: analyze the conceptual understanding of audio fundamentals, production principles, market segmentation, and standard industry practices.

CO4: create projects implying recording and editing techniques in delivering quality narration, dialogue, sound effects, interviews, drama and other audio programmes.

Unit-1
Teaching Hours:15
Understanding the audio
 

 

Understanding the audio Level of audio recording (db), Types of Audio Formats, Current trends and the rise of on-demand audio content, and Exploration of different podcast genres and formats,Audio-storytelling, Role of narrative structure, suspense, and resolution in both podcasts and radio dramas/documentaries, the art of the radio interview. Creating emotional engagement through audio.Qualities of a good RJ.

Unit-2
Teaching Hours:15
Stages of Audio Production
 

Pre-production, production and post-production, Introduction to Audio Scriptwriting and its formats -how to write for the ear, Recording and self-evaluation and feedback. Importance of Music and Sound Effects.

Unit-3
Teaching Hours:15
Microphone pickup pattern, Soundproof room
 

 

Microphone pickup pattern, Soundproof room,techniques of recording in a studio, outdoor broadcasting techniques, types of microphone as per directivity and primary types of microphones. Voice modulation, techniques for audio production - Voice-resonance, pitch, tempo, tone, etc. Studio cues and signals of audio and podcasting.Podcasting hosting platforms. Platforms and hosting for podcast distribution, Strategies for promoting podcasts and building an audience, Uploading a podcast on an online platform like apple, spotify. Understanding copyright and licensing for music, Using royalty-free tracks. 

Unit-4
Teaching Hours:15
Software for Audio recording and editing:
 

 

Software for Audio recording and editing: Audacity, Adobe Audition, Dolby, PodOmatic, etc. 

Text Books And Reference Books:

 

  • Podcasting: The Audio Media Revolution by Spinelli, Martin; Dann, Lance 

  • Radio production by McLeish, Robert; Link, Jeff 2016, Sixth edition.

  • Media production: a practical guide to radio & TV by Willett, Amanda 2013

Essential Reading / Recommended Reading

 

  • www.robquicke.com

  • Finding Your Voice in Radio, Audio, and Podcast Production, Quike, Rob; Sage 2023

Evaluation Pattern

Assignment I CIA1: Multiple Choice Questions (Marks 10)

Assignment II CIA2: viva centralised 

Assignment III CIA3: Transcribing and coding the conversation in qualitative analysis (10)

End-semester exam: Practical tests for Data analysis tools and Visualisation and Centralised Viva-voce (50)

 

Attendance: (5)

CNM411C-6 - SDG AND MEDIA (2022 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

This course explores the intersection between media and the Sustainable Development Goals (SDGs). Students will examine how media platforms, including traditional media, digital media, and social media, can influence and contribute to achieving the SDGs. The course will cover topics such as media advocacy, communication strategies, digital storytelling, and the role of media in promoting social change and sustainable development.

Learning Outcome

CO1: Understand the concept of sustainable development and the Sustainable Development Goals (SDGs).

CO2: Analyze the role of media in shaping public opinion and influencing policy-making processes.

CO3: Examine case studies and examples of successful media campaigns related to the SDGs

CO4: Develop practical skills in media advocacy, communication strategies, and digital storytelling for sustainable development.

C05: Critically evaluate the ethical considerations and challenges associated with media coverage of sustainable development issues.

Unit-1
Teaching Hours:15
Introduction to Media and Sustainable Development
 

 

  • Definition of sustainable development

  • Overview of the Sustainable Development Goals (SDGs)

  • Role of media in promoting awareness of sustainability issues

  • Media Advocacy for SDGs

  • Strategies for effective media advocacy campaigns

  • Balancing advocacy with objectivity in media coverage

Unit-2
Teaching Hours:15
Communication Strategies for Sustainable Development
 

 

  • Communication theories and models relevant to sustainable development

  • Developing communication strategies for different target audiences

  • Using storytelling techniques to communicate sustainability messages

  • Case studies of successful media advocacy initiatives

  • Ethical considerations in media coverage of sustainability issues

  • Responsible journalism and reporting on environmental and social issues

Unit-3
Teaching Hours:15
Media Partnerships and Collaborations
 

 

  • Importance of partnerships between media organizations, NGOs, and governments for sustainable development

  • Case studies of successful collaborations for SDGs

  • Strategies for building effective partnerships in media and sustainability

  • How media shapes public opinion and influences policy-making processes

  • Media coverage of international agreements and commitments related to sustainable development

Unit-4
Teaching Hours:15
Contemporary Debates in Mass Communication
 

Conducting media campaigns

Preparing advocacy materials

 

Preparing research papers related to media and SDGs.

Text Books And Reference Books:

Kahle, L. R., & Gurel-Atay, E. (Eds.). (2013). Communicating sustainability for the green economy. ME Sharpe.

 

Media and Sustainable Development by Usha M. Rodrigues

Essential Reading / Recommended Reading

Rybacki, D. (2008). Advocacy and opposition: An introduction to argumentation.

Website:https://sdgs.un.org/goals 

 

Evaluation Pattern

Assignment I-CIA I-Objective test multiple choice questions (20)

Assignment II- CIA II-Mid-Semester Submission-  (50)

Assignment III- CIA III: Case Study Presentation (20)

 

Assignment IV- End-Semester Submission (50)

CNM411D-6 - UI/UX AND VR (2022 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

 

In this course, students will learn about creating interfaces for websites and apps (UI/UX) and creation of Virtual Reality (VR). In the first part, students will understand how people interact with screens and what makes a design good. Then they will be trained for creating virtual reality environments that feel real. By the end, they will be able to design user-friendly interfaces and learn about immersive VR experiences.

Learning Outcome

CO1: Understand the fundamentals of UI and UX design and align it with emerging trends and user needs.

CO2: Apply the principles of UI/UX design to create visually appealing interfaces for websites and apps

CO3: Create VR experiences using tech to enhance immersion and interaction

Unit-1
Teaching Hours:15
Introduction to UI/UX Design
 

 

Definition of UI, Importance of UI in Digital Media, Elements of UI (Buttons, Text, Images, etc.), Definition of UX, Importance of UX in Digital Media, Components of UX (Usability, Accessibility, Desirability, etc.), User-Centered Design, Consistency, Simplicity, Feedback and Response, Accessibility

Unit-2
Teaching Hours:15
Understanding UI/UX Design Tools
 

 

Photoshop for UI Design: Basic Image Editing and Manipulation Techniques, Creating UI Elements such as Buttons, Icons, and Backgrounds, Creating Simple UI Mockups, Applying Color Schemes and Text Styles. Prototyping with Adobe XD: Creating Low-Fidelity Wireframes, Adding Interactive Elements and Transitions, User Testing Prototypes for Feedback

Unit-3
Teaching Hours:15
Collaborative Design Tools and Usability Testing
 

Overview of Figma Interface and Features, Collaborative Design and Real-Time Editing

 

Version Control and Design Handoff, Setting Up Projects and Teams, Collaborating on UI/UX Designs, Sharing Prototypes for Review and Feedback. Introduction to UsabilityHub Platform, Conducting Remote Usability Tests, Analyzing User Feedback, Reviewing Real-World Examples of UI/UX Design Projects

Unit-4
Teaching Hours:15
Designing for Virtual Reality
 

 

Definition and Concept of VR, Applications of VR in Media, Types of VR Systems (Immersive, Non-immersive, etc.), Presence and Immersion, Comfort and Safety, Spatial Awareness, Interactivity, VR Development Platforms (Unity, Unreal Engine), 360-Degree Content Creation Tools, Prototyping and Testing VR Experiences,Practical exercises using VR oculus sets.

Text Books And Reference Books:

Yablonski, J. (2020). Laws of UX: Using Psychology to Design Better Products & Services. O'Reilly.

 

Norman, D. A. (2013). The Design of Everyday Things (2nd ed.). Basic Books.

Essential Reading / Recommended Reading
  1. Yablonski, J. (2020). Laws of UX: Using Psychology to Design Better Products & Services. O'Reilly.
  2. Norman, D. A. (2013). The Design of Everyday Things (2nd ed.). Basic Books.
  3. Deacon, P. (2020). UX and UI Strategy: A Step by Step Guide on UX and UI Design [Kindle Edition].
  4. Glover, J. (2019). Complete Virtual Reality and Augmented Reality Development with Unity. Packt Publishing.

 

Evaluation Pattern

Assignment I-CIA I- (20)

  1. Usability Review

  2. Wireframing - Low-Medium-High (Sketch)

  3. Wireframing using Figma

  4. Create a detailed User Persona

  5. Glossary - UI/UX

Assignment II- CIA II-Mid-Semester Submission-  (50)

  1. Single Page and Multi- Page Mobile Application Design

  2. UI Mockups

  3. Quiz based on the theories and concepts on UI/UX

  4. Heuristic evaluation of a website/app using Jakob Nielsen’s principles (Group Presentation)

Assignment III- CIA III: Case Study Presentation (20)

  1. Redesigning Challenge-  identifying poor UI/UX website and reworking on how to improve it (Group Project, Peer Evaluation)

  2. Create a wireframe website/app (5 pages - Homepage and 4 inside pages) - Theme Centres/Offices/Cells in BYC 

  3. Select 2 websites/apps that have the same product/service compared to their website/app. (Group Presentation)

Assignment IV- End-Semester Submission (50)

 

  1. Tilt Brush project - Recreate Campus scene

  2. Blender Model

  3. Animation in Blender 

  4. Lighting in Blender

  5. Quiz Based on Virtual Reality

  6. Portfolio and Viva

PSY631Y - HEALTH AND WELLBEING (2022 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

Health is defined as an optimal state of physical, emotional, mental, social and spiritual wellbeing. The same explanation applies to wellbeing. This course is designed for college students to understand the need for maintaining a healthy lifestyle. We will explore personal health, health related attitudes and beliefs, individual health behaviours and impact of drugs, alcohol, tobacco; diet, nutrition; infectious diseases, cancer, cardiovascular disease, personal care; exercise, consumer health; and several other topics related to maintaining a healthy lifestyle. The course focuses on current research and the latest trends in health and wellbeing. 

Course Objectives:

  • To understand the basic components and models of health and wellbeing.
  • An understanding of how psychological and emotional health is connected to our overall health and wellbeing.
  • To inculcate the self-responsibility to manage and enhance the persoonal health and well-being.
  • To apply the knowledge of health principles in a wide range of nutrition to aging. 
  • Understand the implications of personal and societal behaviour on diseases and disease prevention. 

Learning Outcome

CO1: Identify, understand and apply the dimensions of health and wellbeing and describe their relationship to a positive lifestyle.

CO2: Understand and Identify the stressors, demonstrate the current levels of health and wellbeing to inculcate the habit of leading a healthy lifestyle, and develop a self-help plan for a lifestyle change and management strategies

CO3: To explore and recognise the importance of mental and social health and its applications at individual and community level

CO4: Identify one's personal responsibility to reduce health risks associated with the leading causes of mortality and morbidity by recognising high-risk behaviours and their impact on current and future health.

CO5: To gain knowledge on health-related policies and interventions at the national and international level and Apply the current strategies to enhance health and wellbeing.

Unit-1
Teaching Hours:12
Introduction to Health and Wellbeing
 

Introduction - the concept of health, wellbeing and wellness, illness- wellness continuum,Historical development - of health and wellness and wellbeing, Models and theories of health and wellbeing – Bio medical model,Bio-psycho-social model of health, the theory of planned behavior, health belief model - Protection motivation theory, Determinants and Components of wellness (WHO) and wellbeing and the role of psychology in health.

Unit-1
Teaching Hours:12
Introduction to Health and Wellbeing
 

Introduction - the concept of health, wellbeing and wellness, illness- wellness continuum,Historical development - of health and wellness and wellbeing, Models and theories of health and wellbeing – Bio medical model,Bio-psycho-social model of health, the theory of planned behavior, health belief model - Protection motivation theory, Determinants and Components of wellness (WHO) and wellbeing and the role of psychology in health.

Unit-1
Teaching Hours:12
Introduction to Health and Wellbeing
 

Introduction - the concept of health, wellbeing and wellness, illness- wellness continuum,Historical development - of health and wellness and wellbeing, Models and theories of health and wellbeing – Bio medical model,Bio-psycho-social model of health, the theory of planned behavior, health belief model - Protection motivation theory, Determinants and Components of wellness (WHO) and wellbeing and the role of psychology in health.

Unit-2
Teaching Hours:12
Physical Health
 

Stress its impact on health and wellbeing, mechanisms to deal with stress; theories on stress – Fight/flight, GAS, Tend and Befriend, Theory of appraisal, psychoneuro immunology, body image issues and sexual health; Definition, types of pain, physiology of pain psychological factors affecting pain; Lifestyles -sleep, food habits, adverse physical environment, healthenhancing behaviors -dieting, exercise, yoga – management of stress and pain

Unit-2
Teaching Hours:12
Physical Health
 

Stress its impact on health and wellbeing, mechanisms to deal with stress; theories on stress – Fight/flight, GAS, Tend and Befriend, Theory of appraisal, psychoneuro immunology, body image issues and sexual health; Definition, types of pain, physiology of pain psychological factors affecting pain; Lifestyles -sleep, food habits, adverse physical environment, healthenhancing behaviors -dieting, exercise, yoga – management of stress and pain

Unit-2
Teaching Hours:12
Physical Health
 

Stress its impact on health and wellbeing, mechanisms to deal with stress; theories on stress – Fight/flight, GAS, Tend and Befriend, Theory of appraisal, psychoneuro immunology, body image issues and sexual health; Definition, types of pain, physiology of pain psychological factors affecting pain; Lifestyles -sleep, food habits, adverse physical environment, healthenhancing behaviors -dieting, exercise, yoga – management of stress and pain

Unit-3
Teaching Hours:12
Mental and Social Health
 

Introduction to Mental and social health – Status of mental health Services, the role of mental health professionals, Barries acessing mental health services, stigma, discrimination and labelling, Mental health: Moving toward balanced conceptualization (from languishing to flourishing); Trauma, suicide and mental health; Risks factors to mental health- adverse childhood experiences, disability, ageing, workplace, family history of mental illness, psychos social issues; Pathways to mental health care (including cultural and traditional beliefs and practices). Interpersonal relationships and its impact on health and wellbeing, need for cultivating positive emotions and attending to healthy relationships and self- care.

Unit-3
Teaching Hours:12
Mental and Social Health
 

Introduction to Mental and social health – Status of mental health Services, the role of mental health professionals, Barries acessing mental health services, stigma, discrimination and labelling, Mental health: Moving toward balanced conceptualization (from languishing to flourishing); Trauma, suicide and mental health; Risks factors to mental health- adverse childhood experiences, disability, ageing, workplace, family history of mental illness, psychos social issues; Pathways to mental health care (including cultural and traditional beliefs and practices). Interpersonal relationships and its impact on health and wellbeing, need for cultivating positive emotions and attending to healthy relationships and self- care.

Unit-3
Teaching Hours:12
Mental and Social Health
 

Introduction to Mental and social health – Status of mental health Services, the role of mental health professionals, Barries acessing mental health services, stigma, discrimination and labelling, Mental health: Moving toward balanced conceptualization (from languishing to flourishing); Trauma, suicide and mental health; Risks factors to mental health- adverse childhood experiences, disability, ageing, workplace, family history of mental illness, psychos social issues; Pathways to mental health care (including cultural and traditional beliefs and practices). Interpersonal relationships and its impact on health and wellbeing, need for cultivating positive emotions and attending to healthy relationships and self- care.

Unit-4
Teaching Hours:12
Health compromising behaviours and Illness
 

Health compromising behaviors: Smoking, Alcoholism and substance abuse, Illness – acute and chronic, CHD and Strokes, Cancer, HIV – AIDS, Diabetes, psychosocial interventions for illness and health compromising behaviors.

Unit-4
Teaching Hours:12
Health compromising behaviours and Illness
 

Health compromising behaviors: Smoking, Alcoholism and substance abuse, Illness – acute and chronic, CHD and Strokes, Cancer, HIV – AIDS, Diabetes, psychosocial interventions for illness and health compromising behaviors.

Unit-4
Teaching Hours:12
Health compromising behaviours and Illness
 

Health compromising behaviors: Smoking, Alcoholism and substance abuse, Illness – acute and chronic, CHD and Strokes, Cancer, HIV – AIDS, Diabetes, psychosocial interventions for illness and health compromising behaviors.

Unit-5
Teaching Hours:12
Policies, Programs and Current trends
 

Evaluating existing policies and programs; mental health act, PWD act, Community mental health programmes - National mental health Program (NMHP), District Mental Health

Unit-5
Teaching Hours:12
Policies, Programs and Current trends
 

Evaluating existing policies and programs; mental health act, PWD act, Community mental health programmes - National mental health Program (NMHP), District Mental Health

Unit-5
Teaching Hours:12
Policies, Programs and Current trends
 

Evaluating existing policies and programs; mental health act, PWD act, Community mental health programmes - National mental health Program (NMHP), District Mental Health

Text Books And Reference Books:

Anspaugh, D.J., Hamrick, M.H., & Rosato, F.D. (2009). Wellness: Concepts and Applications, 7th ed., McGraw-Hill.

Donatelle, R. J., & Davis, L. G. (2011). Health: the basics. Benjamin Cummings. 

Edlin, G., & Golanty, E. (2007). Health and wellness (9th ed.). Jones & Bartlett Publishers.

Hoeger, W.K.& Hoeger, S.A. (2015). Lifetime Physical Fitness and Wellness. (13th Ed.) Cengage Learning.

Essential Reading / Recommended Reading

Insel, P.M., & Roth, W.T. (2002). Core concepts in health (9th ed.). McGraw- Hill.

Powers, S.K., & Dodd, S.L. (2003). Total fitness and wellness (3rd ed.).Benjamin Cummings.

Siegel, B. S. (1998). Prescriptions for living. Harper Collins.

Taylor, S.E. (2006). Health Psychology. Tata Mc Graw-Hill

Sarafino, E.P. & Smith, T.W. (2012). Health Psychology: Biopsychosocial interventions. Wiley

Evaluation Pattern

CIA I –Written Assignment /Individual Assignment - Total Marks 10

• CIA II – Mid Semester Examination- Total marks 25

• CIA III –Activity-based Assignment - Total marks 10

• CIA I + II + III = 90 /100 = 45/50

• Attendance = 5 marks

• Total = 50

 

End Semester Examination : Total Marks=50

 

End Semester Pattern- 2 hrs- 50 Marks

Section A (Very short Answer). 2 Marks X 5Qs= 10 Marks

Section B (Short answers). 5 Marks X 2Qs= 10 Marks

Section C (Essay questions). 10 Marks X 2Qs= 20 Marks

PSY632Y - POSITIVE PSYCHOLOGY (2022 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

This course introduces undergraduate students a strength-based approach in understanding human behaviour. Each unit is designed with personal mini-experiments which have personal implications. The course brings in an understanding about the basic principles of Positive Psychology. The significance of this course lies in orienting the students in applying these principles for self-regulation and personal goal setting. This course will help the learner to

• Understand the basic concepts of positive psychology and its relationship to other branches of psychology

• Gain a fundamental understanding of well-being and happiness in the context of positive psychology

• Grasp basic cognitive states and processes in positive psychology

Learning Outcome

CO1: Explain basic assumptions, principles and concepts of positive psychology

CO2: To understand Positive emotions, Well-being and Happiness

CO3: Learn the importance of self-control in managing their behaviors, develop skills in self- regulation, which involves monitoring and adjusting their behaviors, and understand the processes involved in setting effective personal goals.

CO4: Understanding resilience helps individuals develop better coping strategies to manage stress and adversity

CO5: Apply positive psychology to a variety of beneficial outcomes in personal development, mental health, relationships, work, and overall well-being.

Unit-1
Teaching Hours:12
Introduction
 

Positive psychology: Definition; goals and assumptions; Relationship with health psychology, developmental psychology, clinical psychology Activities: Personal miniexperiments; Collection of life stories from magazines, websites, films etc and discussion in the class

Unit-1
Teaching Hours:12
Introduction
 

Positive psychology: Definition; goals and assumptions; Relationship with health psychology, developmental psychology, clinical psychology Activities: Personal miniexperiments; Collection of life stories from magazines, websites, films etc and discussion in the class

Unit-1
Teaching Hours:12
Introduction
 

Positive psychology: Definition; goals and assumptions; Relationship with health psychology, developmental psychology, clinical psychology Activities: Personal miniexperiments; Collection of life stories from magazines, websites, films etc and discussion in the class

Unit-2
Teaching Hours:12
Positive emotions, Well-being and Happiness
 

Positive emotions: Broaden and build theory; Cultivating positive emotions; Happinesshedonic and Eudaimonic; Well- being: negative v/s positive functions; Subjective well –

being: Emotional, social and psychological well-being; Model of complete mental life Test:

The positive and negative affect schedule (PANAS-X); The satisfaction with life scale

(Diener et al, 1985); Practice ‘Be happy’ attitude

Unit-2
Teaching Hours:12
Positive emotions, Well-being and Happiness
 

Positive emotions: Broaden and build theory; Cultivating positive emotions; Happinesshedonic and Eudaimonic; Well- being: negative v/s positive functions; Subjective well –

being: Emotional, social and psychological well-being; Model of complete mental life Test:

The positive and negative affect schedule (PANAS-X); The satisfaction with life scale

(Diener et al, 1985); Practice ‘Be happy’ attitude

Unit-2
Teaching Hours:12
Positive emotions, Well-being and Happiness
 

Positive emotions: Broaden and build theory; Cultivating positive emotions; Happinesshedonic and Eudaimonic; Well- being: negative v/s positive functions; Subjective well –

being: Emotional, social and psychological well-being; Model of complete mental life Test:

The positive and negative affect schedule (PANAS-X); The satisfaction with life scale

(Diener et al, 1985); Practice ‘Be happy’ attitude

Unit-3
Teaching Hours:12
Self control, Regulation and Personal goal setting
 

The value of self-control; Personal goals and self-regulation; Personal goal and well-being; goals that create self-regulation; everyday explanations for self-control failure problems Activity: SWOT analysis

Unit-3
Teaching Hours:12
Self control, Regulation and Personal goal setting
 

The value of self-control; Personal goals and self-regulation; Personal goal and well-being; goals that create self-regulation; everyday explanations for self-control failure problems Activity: SWOT analysis

Unit-3
Teaching Hours:12
Self control, Regulation and Personal goal setting
 

The value of self-control; Personal goals and self-regulation; Personal goal and well-being; goals that create self-regulation; everyday explanations for self-control failure problems Activity: SWOT analysis

Unit-4
Teaching Hours:12
Positive Cognitive States and Processes
 

Resilience: Developmental and clinical perspectives; Sources of resilience in children; Sources of resilience in adulthood and later life; Optimism- How optimism works; variation of optimism and pessimism; Spirituality: the search for meaning(Frankl); Spirituality and well-being; Forgiveness and gratitude Test: Mental well-being assessment scale; Test: Signature strength

Unit-4
Teaching Hours:12
Positive Cognitive States and Processes
 

Resilience: Developmental and clinical perspectives; Sources of resilience in children; Sources of resilience in adulthood and later life; Optimism- How optimism works; variation of optimism and pessimism; Spirituality: the search for meaning(Frankl); Spirituality and well-being; Forgiveness and gratitude Test: Mental well-being assessment scale; Test: Signature strength

Unit-4
Teaching Hours:12
Positive Cognitive States and Processes
 

Resilience: Developmental and clinical perspectives; Sources of resilience in children; Sources of resilience in adulthood and later life; Optimism- How optimism works; variation of optimism and pessimism; Spirituality: the search for meaning(Frankl); Spirituality and well-being; Forgiveness and gratitude Test: Mental well-being assessment scale; Test: Signature strength

Unit-5
Teaching Hours:12
Applications of Positive Psychology
 

Positive schooling: Components; Positive coping strategies; Gainful employment Mental

health: Moving toward balanced conceptualization; Lack of a developmental perspective.

Activity: An action plan for coping Test: Brief COPE assessment scale

Unit-5
Teaching Hours:12
Applications of Positive Psychology
 

Positive schooling: Components; Positive coping strategies; Gainful employment Mental

health: Moving toward balanced conceptualization; Lack of a developmental perspective.

Activity: An action plan for coping Test: Brief COPE assessment scale

Unit-5
Teaching Hours:12
Applications of Positive Psychology
 

Positive schooling: Components; Positive coping strategies; Gainful employment Mental

health: Moving toward balanced conceptualization; Lack of a developmental perspective.

Activity: An action plan for coping Test: Brief COPE assessment scale

Text Books And Reference Books:

Baumgardner, S.R & Crothers, M.K.(2014). Positive Psychology. U.P: Dorling Kindersley Pvt Ltd.

Carr, A. (2004). Positive psychology, The science of happiness and human strengths.New York: Routledge.

Essential Reading / Recommended Reading

Singh, A.(2013).Behavioral science: Achieving behavioral excellence for success. New Delhi: Wiley India Pvt ltd.

Snyder, C.R. & Lopez, S.J. (2007). Handbook of positive psychology. (eds.). New York: Oxford University Press. 

 

 
Evaluation Pattern
  • CIA I Written Assignment /Individual Assignment

  • CIA II Mid Semester Examination- Total marks 25

  • CIA III Activity-based Assignment - Total marks 10

  • CIA I + II + III = 90 /100 = 45/50

  • Attendance = 5 marks

  • Total =50

End Semester Examination : Total Marks=50

- Total Marks 10

End Semester Pattern- 2 hrs- 50 Marks


Section A (Very short Answer). 2 Marks X 5Qs= 10 Marks

Section B (Short answers). 5 Marks X 2Qs= 10 Marks

Section C (Essay questions). 10 Marks X 2Qs= 20 Marks

Section D (Case study). 10 Marks x 1Q= 10 Marks

PSY641AY - MEDIA PSYCHOLOGY (2022 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

Media psychology is the application of psychological theory and research to the analysis of media and technology use, development and impact. The idea is that it will spark an interest where the student might want to continue future exploration in both the fields, Media and Psychology. The main purpose of this course is to provide students with an overview of the ways in which the media—primarily electronic media-affect the viewer psychologically. A second purpose is to examine how the science of psychology is presented in the media. An examination will be made of several psychological theories that help to explain media effects. A particular emphasis will be placed upon the following media psychology-related topics: Aggression, advertising, news, portrayals of minorities, emotion, and health behaviours.

Course objectives: This course will help the learner

• To give context and awareness of the theoretical tools at disposal as the students begin their journey through media psychology

• To show the broader media landscape, across important topics including multicultural understanding, use, influence and impact of media

• Finally to instil in the importance of understanding human behaviour and experience as the basis for working with media applications

• To provide an interdisciplinary study of concepts in the field of media, communication and psychology.

Learning Outcome

CO1: Identify the benefits of applying media psychology

CO2: Define media, media literacy and their psychological implications

CO3: Examine media contents and effects and socialization

CO4: Explain media applications in educational, entertainment, health services, commercial or public policy environments

CO5: Explain the implications of media psychology in cognitive, emotional, motivational and behavioural realms

Unit-1
Teaching Hours:12
Introduction to Media Psychology
 

What is Media Psychology; Implications; Understanding the history and emergence of Media

Psychology; TV as an emotional medium. Media issues, misrepresentation, roles of media

psychologists. Methods for studying media and psychology; Theory, Research and

Application Theories of Media Psychology: Media character and enjoyment: Affective

Disposition Theory (ADT), Simulation Disposition Theory (ST), Psychological Theory of

Play

Unit-1
Teaching Hours:12
Introduction to Media Psychology
 

What is Media Psychology; Implications; Understanding the history and emergence of Media

Psychology; TV as an emotional medium. Media issues, misrepresentation, roles of media

psychologists. Methods for studying media and psychology; Theory, Research and

Application Theories of Media Psychology: Media character and enjoyment: Affective

Disposition Theory (ADT), Simulation Disposition Theory (ST), Psychological Theory of

Play

Unit-1
Teaching Hours:12
Introduction to Media Psychology
 

What is Media Psychology; Implications; Understanding the history and emergence of Media

Psychology; TV as an emotional medium. Media issues, misrepresentation, roles of media

psychologists. Methods for studying media and psychology; Theory, Research and

Application Theories of Media Psychology: Media character and enjoyment: Affective

Disposition Theory (ADT), Simulation Disposition Theory (ST), Psychological Theory of

Play

Unit-2
Teaching Hours:12
Psychological Process and Media
 

Media and Emotion: Three-factor Theory of Emotion and Empathy, Excitation Transfer Theory; Motivation: Approach and avoidance motivation and achievement goals. Selfdetermination theory and the facilitation of intrinsic motivation, social development, and wellbeing; Attention. Attention and Television viewing, Media attention, media exposure, and media effects, Measuring attention to mediated messages; Cognitive processing of mediated message- Media effects: Advances in theory and research, Media, Mind and Brain, Media Withdrawal

Unit-2
Teaching Hours:12
Psychological Process and Media
 

Media and Emotion: Three-factor Theory of Emotion and Empathy, Excitation Transfer Theory; Motivation: Approach and avoidance motivation and achievement goals. Selfdetermination theory and the facilitation of intrinsic motivation, social development, and wellbeing; Attention. Attention and Television viewing, Media attention, media exposure, and media effects, Measuring attention to mediated messages; Cognitive processing of mediated message- Media effects: Advances in theory and research, Media, Mind and Brain, Media Withdrawal

Unit-2
Teaching Hours:12
Psychological Process and Media
 

Media and Emotion: Three-factor Theory of Emotion and Empathy, Excitation Transfer Theory; Motivation: Approach and avoidance motivation and achievement goals. Selfdetermination theory and the facilitation of intrinsic motivation, social development, and wellbeing; Attention. Attention and Television viewing, Media attention, media exposure, and media effects, Measuring attention to mediated messages; Cognitive processing of mediated message- Media effects: Advances in theory and research, Media, Mind and Brain, Media Withdrawal

Unit-3
Teaching Hours:12
Developmental Psychological Issues with Respect to Media
 

Young children and media – Socialization through media. Media use and influence during adolescence. Media violence, heroes, addiction, Aggression, Violence, Video Games, Cyber- Bullying & Fear: media and persuasion/body image, eating disorders and the media/media and advertising, Classical Conditioning and Advertising; Bandura’s Social Cognitive theory. Modelling and Operant Conditioning

Unit-3
Teaching Hours:12
Developmental Psychological Issues with Respect to Media
 

Young children and media – Socialization through media. Media use and influence during adolescence. Media violence, heroes, addiction, Aggression, Violence, Video Games, Cyber- Bullying & Fear: media and persuasion/body image, eating disorders and the media/media and advertising, Classical Conditioning and Advertising; Bandura’s Social Cognitive theory. Modelling and Operant Conditioning

Unit-3
Teaching Hours:12
Developmental Psychological Issues with Respect to Media
 

Young children and media – Socialization through media. Media use and influence during adolescence. Media violence, heroes, addiction, Aggression, Violence, Video Games, Cyber- Bullying & Fear: media and persuasion/body image, eating disorders and the media/media and advertising, Classical Conditioning and Advertising; Bandura’s Social Cognitive theory. Modelling and Operant Conditioning

Unit-4
Teaching Hours:12
Social Psychology of the Media
 

Attitude Formation – Theories, cognitive dissonance, role of media in attitude formation

Persuasion Prejudice; Gender representation in media, Representation of minority groups

Media representation of disability Media representation of mental health Audience

participation and reality T.V. media and culture, Media and cultural contexts.

Unit-4
Teaching Hours:12
Social Psychology of the Media
 

Attitude Formation – Theories, cognitive dissonance, role of media in attitude formation

Persuasion Prejudice; Gender representation in media, Representation of minority groups

Media representation of disability Media representation of mental health Audience

participation and reality T.V. media and culture, Media and cultural contexts.

Unit-4
Teaching Hours:12
Social Psychology of the Media
 

Attitude Formation – Theories, cognitive dissonance, role of media in attitude formation

Persuasion Prejudice; Gender representation in media, Representation of minority groups

Media representation of disability Media representation of mental health Audience

participation and reality T.V. media and culture, Media and cultural contexts.

Unit-5
Teaching Hours:12
Trends in Media Psychology
 

Media and politics, media and the audience, celebrity and parasocial relationships; Audience

participation media; Theory of Planned Behavior Action and Social norms-lifestyle concerns,

global movements, social media, telehealth, sports, environment and climate change;

Psychology of film analysis

Unit-5
Teaching Hours:12
Trends in Media Psychology
 

Media and politics, media and the audience, celebrity and parasocial relationships; Audience

participation media; Theory of Planned Behavior Action and Social norms-lifestyle concerns,

global movements, social media, telehealth, sports, environment and climate change;

Psychology of film analysis

Unit-5
Teaching Hours:12
Trends in Media Psychology
 

Media and politics, media and the audience, celebrity and parasocial relationships; Audience

participation media; Theory of Planned Behavior Action and Social norms-lifestyle concerns,

global movements, social media, telehealth, sports, environment and climate change;

Psychology of film analysis

Text Books And Reference Books:

Rutledge, P. B. (2013). Arguing for Media Psychology as a Distinct Field. In K. Dill (Ed.), Oxford Handbook of Media Psychology, Oxford University Press.

Giles, D, (2010). Psychology of the Media. Palgrave Macmillan.

Brewer, G, (2011). Media Psychology. Palgrave Macmillan.

Essential Reading / Recommended Reading

Chaffee, S. H., & Berger, C. R. (1987). What do communication scientists do? In C. R.

Berger & S. H. Chaffee (Eds.), Handbook of communication science. Sage.

Bandura, A. (2001). Social Cognitive Theory of Mass Communication. Media Psychology,

3(3), 265-299

Gee, J. P. (2007). What Video Games Have to Teach Us About Learning and Literac (Revised & Updated) (2nd ed.). Palgrave Macmillan.

Giles, D. C. (2010). Psychology of the Media. Palgrave Macmillan.

Baym, Nancy K. (2010). Personal Connections in the Digital Age. Digital Media and Society Series. Polity.

Weinschenk, S. M. (2009). Neuro Web Design: What Makes Them Click?. New Riders

Evaluation Pattern

Evaluation Pattern

CIA I 

CIA II

CIA III

ESE

Total

 

10

25

15

50

100

PSY641BY - CONSUMER BEHAVIOUR (2022 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

Course description:Thiscoursehasbeenconceptualizedinordertoenablestudentstodevelop an appreciation for the influence consumer behaviour has on various marketing efforts. Studentsapplypsychologicalandsocialconceptstoconsumerdecisionmaking.Topicsinclude the importance of consumer behaviour and research; internal influences such as motivation, personality,self-concept,learning,informationprocessing,andattitudeformationandchange; external influences such as social class, reference groups and family, and consumer decision making.

Course objectives: This course will help the learner to explain and apply the key terms, definitions,andconceptsusedinthestudyofconsumerbehaviour.Tounderstandthebasesof segmenting consumer markets. To demonstrate how knowledge of consumer behaviour concepts helps in understanding marketing efforts. To critically evaluate the internal and external influences on consumer decision making.

 

 

Learning Outcome

CO1: To define the concepts related to consumer behaviour

CO2: To identify and explain factors which influence market segmentation

CO3: To relate internal dynamics such as personality, perception, learning, motivation and attitude to the choices consumers make

CO4: To relate external dynamics such as groups, and social media to consumer choices

CO5: To evaluate the consumer decision-making process.

Unit-1
Teaching Hours:12
UNIT 1 : INTRODUCTION TO CONSUMER BEHAVIOUR
 

Definition, Significance, applying consumer behaviour knowledge, Consumerdecision making model.

Unit-1
Teaching Hours:12
UNIT 1 : INTRODUCTION TO CONSUMER BEHAVIOUR
 

Definition, Significance, applying consumer behaviour knowledge, Consumerdecision making model.

Unit-1
Teaching Hours:12
UNIT 1 : INTRODUCTION TO CONSUMER BEHAVIOUR
 

Definition, Significance, applying consumer behaviour knowledge, Consumerdecision making model.

Unit-2
Teaching Hours:12
UNIT 2 - Understanding consumers and market segments
 

Marketsegmentation,basesof market segmentation, product positioning and repositioning.

Unit-2
Teaching Hours:12
UNIT 2 - Understanding consumers and market segments
 

Marketsegmentation,basesof market segmentation, product positioning and repositioning.

Unit-2
Teaching Hours:12
UNIT 2 - Understanding consumers and market segments
 

Marketsegmentation,basesof market segmentation, product positioning and repositioning.

Unit-3
Teaching Hours:12
Unit-3 Determinants of consumer behaviour
 

Personality and self- concept, Motivation, Information processing, Learninginunderstanding consumer behaviour Influence of groups and social media, online consumer behaviour

Unit-3
Teaching Hours:12
Unit-3 Determinants of consumer behaviour
 

Personality and self- concept, Motivation, Information processing, Learninginunderstanding consumer behaviour Influence of groups and social media, online consumer behaviour

Unit-3
Teaching Hours:12
Unit-3 Determinants of consumer behaviour
 

Personality and self- concept, Motivation, Information processing, Learninginunderstanding consumer behaviour Influence of groups and social media, online consumer behaviour

Unit-4
Teaching Hours:12
Unit - 4 Attitudes and persuasive communication
 

ABC model of attitude, theformationofattitude, the role of persuasion in changing

consumer attitudes

Unit-4
Teaching Hours:12
Unit - 4 Attitudes and persuasive communication
 

ABC model of attitude, theformationofattitude, the role of persuasion in changing

consumer attitudes

Unit-4
Teaching Hours:12
Unit - 4 Attitudes and persuasive communication
 

ABC model of attitude, theformationofattitude, the role of persuasion in changing

consumer attitudes

Unit-5
Teaching Hours:12
Unit-5 : Consumer Decision processes
 

Types of consumer decisions, problem recognition, information search process, information-evaluation process, purchasing processes- choosing a store,in-storepurchasing behaviour,

Non store purchasing process, purchasing patterns,post-purchase behaviour.

Unit-5
Teaching Hours:12
Unit-5 : Consumer Decision processes
 

Types of consumer decisions, problem recognition, information search process, information-evaluation process, purchasing processes- choosing a store,in-storepurchasing behaviour,

Non store purchasing process, purchasing patterns,post-purchase behaviour.

Unit-5
Teaching Hours:12
Unit-5 : Consumer Decision processes
 

Types of consumer decisions, problem recognition, information search process, information-evaluation process, purchasing processes- choosing a store,in-storepurchasing behaviour,

Non store purchasing process, purchasing patterns,post-purchase behaviour.

Text Books And Reference Books:
  • Schiffman, L. G., Kanuk,L.L.,S,R.K., & Wisenblit, J. (2010). Consumer behaviour.Pearson publications

 

 

Essential Reading / Recommended Reading
  • Loudon, D. L., &

Della, B. A. J. (2010). Consumer behavior:Concepts and applications.

McGraw-Hill.

 

  • Solomon, M.R. (2018). Consumer Behavior: Buying, Havingand,Being. PearsonEducation Limited.
Evaluation Pattern

 

·      CIAI–WrittenAssignment/Individual Assignment     -TotalMarks 10

·      CIAII – Totalmarks 25

·      CIAIII–Activity-basedAssignment-Totalmarks15

·      CIAI+II+III           =90 /100 = 45/50

·      Total =50

EndSemesterExamination: TotalMarks=50 End Semester Pattern- 2 hrs.- 50 Marks

SectionA(Veryshort Answer).2Marks X5Qs=10 Marks

              Section B (Short answers). 5 Marks X 2Qs= 10 Marks

              SectionC(Essayquestions).10MarksX2Qs=20Marks

              Section D (Case study). 10 Marks x 1Q= 10 Marks

PSY641CY - INTRODUCTION TO FORENSIC PSYCHOLOGY (2022 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

The course is intended to develop a basic understanding among the students about criminal behaviour and to the field of Forensic Psychology. Course objectives: This course will help the learner

• Understand the basics of forensic psychology

• Appreciate the role of forensic psychologists

• Understand the basic techniques used in forensic psychology that help the criminal investigation

Learning Outcome

CO1: Understand the basics of forensic psychology, crime and criminal behaviour through case analysis.

CO2: Understand crime and criminal behaviour

CO3: Appreciate the role of a forensic psychologist in crime scene analysis, offender along with ethical issues, licensing and forensic psychology as a

CO4: profiling, eye witness testimony using profiling techniques with presentation

CO5: Understand basic techniques used in forensic psychology that helps criminal investigation, comprehend the legal criteria for determining competency to stand trial and develop skills in evaluating a defendant's mental state and ability to participate in legal proceedings.

Unit-1
Teaching Hours:12
Introduction to Forensic Psychology
 

Forensic Sciences; Forensic Psychology: Past and Present; Psychology & Law; Psychologist as an Expert Witness. 

Unit-1
Teaching Hours:12
Introduction to Forensic Psychology
 

Forensic Sciences; Forensic Psychology: Past and Present; Psychology & Law; Psychologist as an Expert Witness. 

Unit-1
Teaching Hours:12
Introduction to Forensic Psychology
 

Forensic Sciences; Forensic Psychology: Past and Present; Psychology & Law; Psychologist as an Expert Witness. 

Unit-2
Teaching Hours:12
Understanding Crime & Criminal Behaviour
 

Psychology of Crime; Determinants of Criminal Behavior: Biological, Psychological, Neuropsychological and Social

Unit-2
Teaching Hours:12
Understanding Crime & Criminal Behaviour
 

Psychology of Crime; Determinants of Criminal Behavior: Biological, Psychological, Neuropsychological and Social

Unit-2
Teaching Hours:12
Understanding Crime & Criminal Behaviour
 

Psychology of Crime; Determinants of Criminal Behavior: Biological, Psychological, Neuropsychological and Social

Unit-3
Teaching Hours:12
Forensic Psychology in Crime Investigation
 

Psychological Examination of Crime Scene; Offender Profiling; Forensic Interviewing; EyeWitness Testimony; Examination of High-risk offenders.

Unit-3
Teaching Hours:12
Forensic Psychology in Crime Investigation
 

Psychological Examination of Crime Scene; Offender Profiling; Forensic Interviewing; EyeWitness Testimony; Examination of High-risk offenders.

Unit-3
Teaching Hours:12
Forensic Psychology in Crime Investigation
 

Psychological Examination of Crime Scene; Offender Profiling; Forensic Interviewing; EyeWitness Testimony; Examination of High-risk offenders.

Unit-4
Teaching Hours:12
Forensic Psychology as an Aid to Investigation
 

Psychological Profiling; Detection of Deception: Polygraph Examination, fMRI, Lie Detection, Brain Electrical Oscillation Signature Profiling, Narcoanalysis, Forensic Hypnosis, Voice-stress Analysis; Theories, Techniques, Instrumentation, Methodology, Procedure & Critical Evaluation.

Unit-4
Teaching Hours:12
Forensic Psychology as an Aid to Investigation
 

Psychological Profiling; Detection of Deception: Polygraph Examination, fMRI, Lie Detection, Brain Electrical Oscillation Signature Profiling, Narcoanalysis, Forensic Hypnosis, Voice-stress Analysis; Theories, Techniques, Instrumentation, Methodology, Procedure & Critical Evaluation.

Unit-4
Teaching Hours:12
Forensic Psychology as an Aid to Investigation
 

Psychological Profiling; Detection of Deception: Polygraph Examination, fMRI, Lie Detection, Brain Electrical Oscillation Signature Profiling, Narcoanalysis, Forensic Hypnosis, Voice-stress Analysis; Theories, Techniques, Instrumentation, Methodology, Procedure & Critical Evaluation.

Unit-5
Teaching Hours:12
Forensic Psychology as a Profession
 

In Criminal Proceedings: Competency to stand trial, Criminal Responsibility, Diminished Capacity, Risk Assessment, Eye-Witness Testimony. In Civil Proceedings: Domestic Law & Rights of Adults, Children; Civil Competency, Personal Injury Evaluations, Work-related Compensation, Evaluation of Disabilities, Trauma Due to Abuse. Forensic Psychology as a profession; For Social & Individual Protection; Professional Issues: Licensing, Advocacy, liaisoning and Ethical Considerations. 

Unit-5
Teaching Hours:12
Forensic Psychology as a Profession
 

In Criminal Proceedings: Competency to stand trial, Criminal Responsibility, Diminished Capacity, Risk Assessment, Eye-Witness Testimony. In Civil Proceedings: Domestic Law & Rights of Adults, Children; Civil Competency, Personal Injury Evaluations, Work-related Compensation, Evaluation of Disabilities, Trauma Due to Abuse. Forensic Psychology as a profession; For Social & Individual Protection; Professional Issues: Licensing, Advocacy, liaisoning and Ethical Considerations. 

Unit-5
Teaching Hours:12
Forensic Psychology as a Profession
 

In Criminal Proceedings: Competency to stand trial, Criminal Responsibility, Diminished Capacity, Risk Assessment, Eye-Witness Testimony. In Civil Proceedings: Domestic Law & Rights of Adults, Children; Civil Competency, Personal Injury Evaluations, Work-related Compensation, Evaluation of Disabilities, Trauma Due to Abuse. Forensic Psychology as a profession; For Social & Individual Protection; Professional Issues: Licensing, Advocacy, liaisoning and Ethical Considerations. 

Text Books And Reference Books:

Bartol, C., &Bartol, A. (2008). Introduction to Forensic Psychology: Research and Application (Second ed.). SAGE.

Haward, L. R. (1981). Forensic psychology (pp. 56- 57). Batsford Academic and Assignmen t on conceptual knowledge and their application s using the case Educational.

Weiner, I. B., & Hess, A. K. (Eds.). (2006). The handbook of forensic psychology. John Wiley & Sons 

Essential Reading / Recommended Reading

Fulero, S,& Wrightsman, L, (2014). Forensic Psychology. Wadsworth Publishers.

Goldstein A.M (2012) Forensic Psychology: Emerging Topics and Expanding Roles. John Wiley

Evaluation Pattern

CIA (CONTINUOUS INTERNAL ASSESSMENT)

•CIA I –Written Assignment /Individual Assignment - Total Marks 10

• CIA II –  Total marks 25

• CIA III –Activity-based Assignment - Total marks 15

• Total = 50

End Semester Examination : Total Marks=50

End Semester Pattern- 2 hrs- 50 Marks

Section A (Very short Answer). 2 Marks X 5Qs= 10 Marks

Section B (Short answers). 5 Marks X 2Qs= 10 Marks

Section C (Essay questions). 10 Marks X 2Qs= 20 Marks

Section D (Case = 90 /100 = 45/50study). 10 Marks x 1Q= 10 Marks 

PSY641DY - COMMUNITY PSYCHOLOGY (2022 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

The course offers an introduction to the concepts and techniques of community psychology practice. The areas covered in this paper span across identifying community needs using community participation techniques and eliciting community participation and cooperation through the application of community-focused models and theories. The paper would lead the learner through the widening scope of community psychology in an Indian context.

course objective:

CO1: Understand the relevance and practice of community psychology in indifferent field settings.

CO2: Demonstrate knowledge and skills related to community needsidentification and working through the felt needs of the community.

CO3: Design community based prevention or promotion strategies

Learning Outcome

CO1: At the completion of the course students will have clear understanding on the practice of community psychology in different field settings.

CO2: At the completion of the course students will demonstrate knowledge and skills related to community needs identification and working through the felt needs of the community.

CO3: At the completion of the course, students will Design community based prevention or promotion strategies

Unit-1
Teaching Hours:12
Introduction
 

Origins of Community Psychology; Understanding Community dynamics; Roles of psychologists working with communities; Multicultural issues in community; Ethical alignments while working in a community; Scope of Community Psychology.

Unit-1
Teaching Hours:12
Introduction
 

Origins of Community Psychology; Understanding Community dynamics; Roles of psychologists working with communities; Multicultural issues in community; Ethical alignments while working in a community; Scope of Community Psychology.

Unit-1
Teaching Hours:12
Introduction
 

Origins of Community Psychology; Understanding Community dynamics; Roles of psychologists working with communities; Multicultural issues in community; Ethical alignments while working in a community; Scope of Community Psychology.

Unit-2
Teaching Hours:12
Principles and Practices
 

Principles of community level practices; Needs assessment and ParticipatoryRural Appraisal (PRA) techniques; Community Resource Mapping; Reinforcement and Modelling strategies while working in Communities; Challenges in Community Practice and working with challenges.

Unit-2
Teaching Hours:12
Principles and Practices
 

Principles of community level practices; Needs assessment and ParticipatoryRural Appraisal (PRA) techniques; Community Resource Mapping; Reinforcement and Modelling strategies while working in Communities; Challenges in Community Practice and working with challenges.

Unit-2
Teaching Hours:12
Principles and Practices
 

Principles of community level practices; Needs assessment and ParticipatoryRural Appraisal (PRA) techniques; Community Resource Mapping; Reinforcement and Modelling strategies while working in Communities; Challenges in Community Practice and working with challenges.

Unit-3
Teaching Hours:12
Theories and Models
 

Ecological Perspective; Empowerment Theory; Social Development Model;Theory of Social Change; Social Action Model; Sense of Community Theory;Social Climate Theory; Community Engagement Model.

Unit-3
Teaching Hours:12
Theories and Models
 

Ecological Perspective; Empowerment Theory; Social Development Model;Theory of Social Change; Social Action Model; Sense of Community Theory;Social Climate Theory; Community Engagement Model.

Unit-3
Teaching Hours:12
Theories and Models
 

Ecological Perspective; Empowerment Theory; Social Development Model;Theory of Social Change; Social Action Model; Sense of Community Theory;Social Climate Theory; Community Engagement Model.

Unit-4
Teaching Hours:12
Application
 

Application of psychosocial practices in Schools; NGOs; Rural/Tribal areas;Working with vulnerable groups; Appreciating indigenous approaches in mental health promotion; Use of Technology in Community Psychology

Unit-4
Teaching Hours:12
Application
 

Application of psychosocial practices in Schools; NGOs; Rural/Tribal areas;Working with vulnerable groups; Appreciating indigenous approaches in mental health promotion; Use of Technology in Community Psychology

Unit-4
Teaching Hours:12
Application
 

Application of psychosocial practices in Schools; NGOs; Rural/Tribal areas;Working with vulnerable groups; Appreciating indigenous approaches in mental health promotion; Use of Technology in Community Psychology

Unit-5
Teaching Hours:12
Recent trends and status in India
 

Community Mental Health Model of NIMHANS; Community based health intervention models; Total Health Programme in Schools; KAVAL - Work with Children in Conflict with Law; Gatekeeper Training; TTK’s model for working with persons with substance use; Parenting Skill Training

Unit-5
Teaching Hours:12
Recent trends and status in India
 

Community Mental Health Model of NIMHANS; Community based health intervention models; Total Health Programme in Schools; KAVAL - Work with Children in Conflict with Law; Gatekeeper Training; TTK’s model for working with persons with substance use; Parenting Skill Training

Unit-5
Teaching Hours:12
Recent trends and status in India
 

Community Mental Health Model of NIMHANS; Community based health intervention models; Total Health Programme in Schools; KAVAL - Work with Children in Conflict with Law; Gatekeeper Training; TTK’s model for working with persons with substance use; Parenting Skill Training

Text Books And Reference Books:

Rappaport, J., & Seidman, E. (Eds.). (2000). Handbook of communitypsychology. Springer Science & Business Media.

Spielberger, C. D. (Ed.). (2013). Current Topics in Clinical and CommunityPsychology: Volume 1 (Vol. 1). Academic Press.

Moritsugu, J., Vera, E., Wong, F. Y., & Duffy, K. G. (2019). Communitypsychology. Routledge.

Essential Reading / Recommended Reading

 

Essential Reading / Recommended Reading

Reich, S., Riemer, M., Prilleltensky, I., & Montero, M. (2007). Internationalcommunity psychology. New York: Springer Science+ Business Media, LLC.

Nelson, G., & Prilleltensky, I. (Eds.). (2010). Community psychology: In pursuitof liberation and well-being. Macmillan International Higher Education.

Orford, J. (2008). Community psychology: Challenges,

Evaluation Pattern

CIA 1 & 3 will be individual assignments

CIA2- will be a mid-semester exam- case study-based questions

Evaluation Pattern CIA (CONTINUOUS INTERNAL ASSESSMENT)

  • CIA-1: Activity-based Individual Assignment- 10 Marks
  • CIA-2:  25 Marks; Department level
  • CIA-3: Individual Assignment- 15 Marks

ESE Pattern ESE (End Semester Examination) Total Marks- 50 , 02 HOURS

End Semester Examination: Total Marks=50

End Semester Pattern- 2 hrs- 50 Marks

  • Section A (Very short Answer). 2 Marks X 5Qs= 10 Marks
  • Section B (Short answers). 5 Marks X 2Qs= 10 Marks
  • Section C (Essay questions). 10 Marks X 2Qs= 20 Marks
  • Section D (Case study). 10 Marks x 1Q= 10 Marks

PSY681Y - INTERNSHIP (2022 Batch)

Total Teaching Hours for Semester:100
No of Lecture Hours/Week:0
Max Marks:50
Credits:2

Course Objectives/Course Description

 

Students have to undertake an internship in any of their interested sectors during the semester break at the end of second or fourth-semester. Students will be attached to various agencies where they will be trained and supervised in acquiring skills competencies. They will also be mentored by the supervisor/class teacher at the department. Students have to periodically meet their supervisors and submit a report at the end of their practicum period. The format of the report and the type of cases to be presented will be decided by the Department.

Course Objectives:

  • To gain hands-on experience in various sub-fields of psychology
  • To witness various ethical guidelines in practice
  • To explore areas of interest in psychology

Learning Outcome

CO1: On completion of the internship, students will be able to appreciate and respect the ethical guidelines of organizations with which they work

CO2: On completion of the internship, students will be able to demonstrate skills to work in teams and develop an amicable relationship

CO3: On completion of the internship, students will be able to effectively conceptualize the concerns, demonstrate and apply psychological skills to evaluate the issues observed at the internship site.

Unit-1
Teaching Hours:0
Summer Internship
 

Working in various organizational setups for a period of 30 days (one month-100 Hours)

Unit-1
Teaching Hours:0
Summer Internship
 

Working in various organizational setups for a period of 30 days (one month-100 Hours)

Unit-1
Teaching Hours:0
Summer Internship
 

Working in various organizational setups for a period of 30 days (one month-100 Hours)

Text Books And Reference Books:

Sweitzer, H.F. & King, M. (2004). The successful internship: Transformation and empowerment in experiential learning (2nd ed). Brooks/Cole-Thompson.

Essential Reading / Recommended Reading

https://www.apa.org/ethics/code/

Evaluation Pattern

Weekly submission of the report + final report + viva = 50